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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri; Eggert, Andreas; Ulaga, Wolfgang; Haas, … - In: Industrial marketing management : the international … 66 (2017), pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278