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~subject:"Betriebliche Wertschöpfung"
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The context of experience
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Betriebliche Wertschöpfung
Service-dominant logic
53
Service-Dominant Logic
50
Marketing theory
40
Marketingtheorie
39
Value creation
26
Consumer behaviour
22
Konsumentenverhalten
22
Relationship marketing
21
Beziehungsmarketing
20
Dienstleistung
15
Dienstleistungsmarketing
14
Services marketing
14
Services
13
Customer integration
12
Kundenintegration
12
Institutions
11
Marketing management
11
Marketingmanagement
11
Innovation
10
Marketing
10
Institutional economics
9
Institutionenökonomik
9
Co-creation
8
Theory
8
Brand management
7
Markenführung
7
New product development
7
Service experience
7
USA
7
United States
7
service-dominant logic
7
Brand
6
Markenartikel
6
Produktentwicklung
6
Theorie
6
Product
5
Produkt
5
Service ecosystems
5
B-to-B-Marketing
4
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Undetermined
11
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Article
25
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Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
3
Book section
3
Case study
1
Fallstudie
1
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English
24
German
1
Author
All
Vargo, Stephen L.
23
Lusch, Robert F.
10
Akaka, Melissa Archpru
8
Wieland, Heiko
3
Koskela-Huotari, Kaisa
2
Schau, Hope Jensen
2
Bettencourt, Lance A.
1
Corsaro, Daniela
1
Eggert, Andreas
1
Frow, Pennie
1
Gustafsson, Anders
1
Hartmann, Nathaniel N.
1
He, Yi
1
Horbel, Chris
1
Kaartemo, Valtteri
1
Maglio, Paul P.
1
Merz, Michael A.
1
Payne, Adrian
1
Sebastiani, Roberta
1
Steinhoff, Lena
1
Tanniru, Mohan
1
Whalen, Peter S.
1
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Journal of the Academy of Marketing Science
4
Journal of strategic marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Managing consumer services : factory or theater?
1
Marketing theory
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
25
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1
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
2
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
3
On value and value co-creation : a service systems and service logic perspective
Vargo, Stephen L.
;
Maglio, Paul P.
;
Akaka, Melissa Archpru
- In:
European management journal
26
(
2008
)
3
,
pp. 145-152
Persistent link: https://www.econbiz.de/10003743831
Saved in:
4
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
5
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
6
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
7
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
8
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
9
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
10
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
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