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Value brands : cheap or trendy...
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Bewertung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theorie
9,847
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,960
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,286
United States
5,830
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Kundenzufriedenheit
5,465
Social Web
4,904
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
E-commerce
3,474
Advertising
3,259
Werbung
3,247
Emotion
3,218
Pricing strategy
2,968
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Undetermined
107
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47
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Article
218
Book / Working Paper
108
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Article in journal
197
Aufsatz in Zeitschrift
197
Graue Literatur
33
Hochschulschrift
33
Non-commercial literature
33
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22
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20
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19
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19
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19
Conference paper
4
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4
Reprint
4
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3
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3
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3
Collection of articles written by one author
3
Government document
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
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2
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2
Sammelwerk
2
Amtliche Publikation
1
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1
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1
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1
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Language
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English
265
German
62
Author
All
Einav, Liran
6
Leibtag, Ephraim
6
Nevo, Aviv
6
Sattler, Henrik
5
Agarwal, Sumit
4
Dhar, Ravi
4
Grigsby, John
4
Hortaçsu, Ali
4
Matvos, Gregor
4
Seru, Amit
4
Bentele, Günter
3
Buchele, Mark-Steffen
3
Günther, Thomas
3
Hoepfner, Jörg
3
Jung, Nicole
3
Li, Hengyun
3
Liebert, Tobias
3
Mantonakis, Antonia
3
Nieberg, Hiltrud
3
Osterburg, Bernhard
3
Yao, Vincent
3
Zhang, Ziqiong
3
Athayde, Rosemary
2
Bonatti, Alessandro
2
Breugelmans, Els
2
Chang, Chung-chau
2
Cisternas, Gonzalo
2
Dellaert, Benedict G. C.
2
Faure, Corinne
2
Gathen, Andreas von der
2
Gierl, Heribert
2
Giulietti, Monica
2
Goldsmith, Kelly
2
Grossi, Luigi
2
Guo, Qiang
2
Gusenbauer, Birgit
2
Haas, Hendrik
2
Haenel, Hans-Dieter
2
Hahne, Jochen
2
Hanley, Nick
2
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National Bureau of Economic Research
3
OECD
2
Deutsches Jugendinstitut
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Beschäftigung, Soziales und Integration / Unit Better Regulation
1
Institut für Agrarrelevante Klimaforschung
1
Ismeri Europa
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
All
Journal of business research : JBR
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
International journal of hospitality management
8
Journal of marketing research : JMR
7
Marketing letters : a journal of research in marketing
7
SpringerLink / Bücher
6
Journal of consumer behaviour : an international research review
5
Journal of retailing
5
Journal of retailing and consumer services
5
Tourism management : research, policies, practice
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of hospitality marketing & management
4
Gabler Research
3
International journal of business information systems : IJBIS
3
Journal of marketing management : MM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
NBER working paper series
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Working paper / National Bureau of Economic Research, Inc.
3
Australasian marketing journal
2
Beiträge zur Verhaltensforschung
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand management ; Vol. 3
2
Die Betriebswirtschaft : DBW
2
Europäische Hochschulschriften / 5
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of product development : IJPD
2
International review of entrepreneurship : IRE
2
Journal of air transport management
2
Journal of revenue and pricing management
2
Journal of travel and tourism marketing
2
Journal of wine economics
2
Marken- und Produktmanagement
2
NBER Working Paper
2
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Source
All
ECONIS (ZBW)
318
USB Cologne (EcoSocSci)
5
EconStor
2
OLC EcoSci
1
Showing
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326
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date (oldest first)
1
Scale-dependent automatic shifts in
brand
evaluation standards
Dimofte, Claudiu V.
;
Johansson, Johny K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
Saved in:
2
Parity product features can enhance or dilute
brand
evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
3
Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment
Nayakankuppam, Dhananjay
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 305-326)
.
2009
Persistent link: https://www.econbiz.de/10003915627
Saved in:
4
The effect of usage situation on Korean consumers'
brand
evaluation : the moderating role of self-monitoring
Sung, Yongjun
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
Saved in:
5
The effects of sub-brands and
brand
name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
Saved in:
6
Brand
strength : building and testing models based on experiential information
Walser, Martin G.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Saved in:
7
Evaluating the impact of religious icons and symbols on consumer's
brand
evaluation : context of Hindu religion
Agarwala, Ridhi
;
Mishra, Prashant
;
Singh, Ramendra
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10012650821
Saved in:
8
Effect of WeChat interaction on
brand
evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
9
Brand
excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Shahin, Arash
;
Pourhamidi, Masoud
- In:
International journal of business innovation and …
22
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012226665
Saved in:
10
The impact of electronic entrepreneur-related word of mouth on
brand
evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
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