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Service quality : new directions in theory and practice
Rust, Roland T. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000347620
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig; Middlebrooks, Arthur - 2000
Persistent link: https://www.econbiz.de/10001350452
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Qualitätswahrnehmung von Dienstleistungen : Determinanten und Auswirkungen
Kebbel, Phoebe - 2000
Persistent link: https://www.econbiz.de/10001484647
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Kunden-Rückgewinnung : erfolgreiches Management für Dienstleister
Seja, Christa; Henning, Rolf - 2000
Persistent link: https://www.econbiz.de/10001461206
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Services : the export of the 21st century ; a guidebook for US service exporters
Reif, Joe (contributor) - 1997
Persistent link: https://www.econbiz.de/10004346569
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Beziehungsmarketing in Dienstleistungsunternehmen
Eckel, Heike - 1997
Persistent link: https://www.econbiz.de/10004350846
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2. ed.
Persistent link: https://www.econbiz.de/10004594745
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The Internet economy : access, taxes, and market structure
Wiseman, Alan E. - 2000
Persistent link: https://www.econbiz.de/10004603602