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~subject:"Beziehungsmarketing"
~subject:"Innovationsmanagement"
~subject:"International marketing"
~subject:"Manufacturing industries"
~subject:"Marketingmanagement"
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Beziehungsmarketing
Innovationsmanagement
International marketing
Manufacturing industries
Marketingmanagement
New product development
36
Produktentwicklung
36
Innovation
31
USA
30
United States
28
Marketing management
19
Consumer behaviour
17
Innovation management
16
Konsumentenverhalten
16
Firm performance
15
Unternehmenserfolg
15
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12
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12
Theory
12
Brand management
10
Markenführung
10
Marketing
9
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8
Lieferantenmanagement
8
Lieferkette
8
Markenimage
8
Relationship marketing
8
Supplier relationship management
8
Supply chain
8
Automotive industry
7
Knowledge management
7
China
6
Customer satisfaction
6
Internationales Marketing
6
Kfz-Industrie
6
Logistics
6
Market research
6
Marktforschung
6
Product quality
6
Produktqualität
6
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55
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Calantone, Roger J.
47
Droge, Cornelia
15
Di Benedetto, C. Anthony
6
Harmancioglu, Nukhet
5
Vickery, Shawnee K.
5
Hult, G. Tomas M.
4
Zhang, Yufei
4
Durmusoglu, Serdar S.
3
Griffith, David A.
3
McNally, Regina C.
3
Voorhees, Clay M.
3
Bolumole, Yemisi A.
2
Cavusgil, Erin
2
Myers, Matthew B.
2
Ozkaya, Elif
2
Ozkaya, H. Erkan
2
Tasoluk, Burcu
2
Akdeniz, Billur
1
Atuahene-Gima, Kwaku
1
Baldus, Brian
1
Baldus, Brian J.
1
Bonner, Joseph M.
1
Calantone, Roger
1
Castel, Matthew J.
1
Chaudhuri, Malika
1
Chen, Lin
1
Cheung, Mee Shew
1
Chiang, Jeongwen
1
Chiou, Jyh-She
1
Cockrell, Seth
1
Davis-Sramek, Beth
1
DeBrentani, Ulrike
1
Dean, Tereza
1
Deligonul, Z. Seyda
1
Dröge, Cornelia
1
Durmuşoğlu, Sedar S.
1
Durmuşoğlu, Serdar S.
1
Eisend, Martin
1
Ellinger, Alexander E.
1
Evanschitzky, Heiner
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of production research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
International Marketing Review
2
International marketing review
2
Journal of retailing
2
Journal of world business : JWB
2
Bibliographies and indexes in economics and economic history
1
European journal of innovation management
1
European journal of marketing : EJM
1
Health marketing quarterly
1
IEEE transactions on engineering management : EM
1
Innovation, knowledge and operations improvement
1
International business review : the official journal of the European International Business Academy
1
International journal of manufacturing technology and management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of production economics
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing letters : a journal of research in marketing
1
Marketing strategy organization and implementation
1
Psychology & marketing
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The journal of applied business research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
53
Other ZBW resources
2
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Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.
;
Calantone, Roger J.
;
Droge, Cornelia
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
Saved in:
2
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
3
Inconclusive innovation "returns" : a meta-analysis of research on innovation in new product development
Calantone, Roger J.
;
Harmancioglu, Nukhet
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1065-1081
Persistent link: https://www.econbiz.de/10008736793
Saved in:
4
Product and process modularity's effects on manufacturing agility and firm growth performance
Jacobs, Mark
;
Droge, Cornelia
;
Vickery, Shawnee K.
; …
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10008822502
Saved in:
5
Interpreting interrelations across multiple levels in HGLM models : an application in international marketing research
Tasoluk, Burcu
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
International marketing review
28
(
2011
)
1
,
pp. 34-56
Persistent link: https://www.econbiz.de/10009008197
Saved in:
6
Theoretical lenses and domain definitions in innovation research
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 229-263
Persistent link: https://www.econbiz.de/10009525873
Saved in:
7
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
8
The fit of home to foreign market environment: an exploratory study of the relationship of congruence to performance
Myers, Matthew B.
;
Droge, Cornelia
;
Cheung, Mee Shew
- In:
Journal of world business : JWB
42
(
2007
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10003462290
Saved in:
9
The impact of human resource management practices on manufacturing performance
Jayaram, Jayanth
;
Droge, Cornelia
;
Vickery, Shawnee K.
-
2007
Persistent link: https://www.econbiz.de/10003584242
Saved in:
10
Creating commitment and loyality behaviour among retailers : what are the roles of service quality and satification?
Davis-Sramek, Beth
;
Droge, Cornelia
;
Mentzer, John T.
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10003926593
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