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~subject:"Beziehungsmarketing"
~subject:"Low-cost strategy"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Beziehungsmarketing
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Contemporary accounting research : a journal of the Canadian Academic Accounting Association
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Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Services marketing cases in emerging markets : an asian perspective
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ECONIS (ZBW)
54
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Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
2
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
3
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
4
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
5
Silber oder Gold?
Kesner, Idalene F.
;
Walters, Rockney G.
- In:
Die besten Case Studies zum Thema Wachstum : Produkte …
,
(pp. 15-19)
.
2007
Persistent link: https://www.econbiz.de/10003712640
Saved in:
6
Don't try this offshore
Brown, Stephen
- In:
Harvard business review : HBR
86
(
2008
)
9
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003759001
Saved in:
7
Kann man Kreativität ins Ausland verlagern?
Brown, Stephen
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
11
,
pp. 42-51
Persistent link: https://www.econbiz.de/10003770235
Saved in:
8
Pricing strategies of low-cost airlines : the Ryanair case study
Malighetti, Paolo
;
Paleari, Stefano
;
Redondi, Renato
- In:
Journal of air transport management
15
(
2009
)
4
,
pp. 195-203
Persistent link: https://www.econbiz.de/10003866072
Saved in:
9
High- and low-road strategies for competing on costs and their implications for employment relations: international studies in the airline industry
Gittell, Jody Hoffer
;
Bamber, Greg
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10003971859
Saved in:
10
The lowest of low-cost carriers: the case of AirAsia
Poon, Teresa Shuk-ching
;
Waring, Peter
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10003971864
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