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Journal of marketing
American Marketing Association - Thousand Oaks, CA : Sage Publishing; früher: Chicago, Ill.; … - 1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
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Journal of marketing research : JMR
American Marketing Association - 1964-: Thousand Oaks, CA : SAGE Publishing; 1964-2018: … - 1.1964 -
Persistent link: https://www.econbiz.de/10000356868
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Typologie der Wünsche ... : Menschen, Medien, Märkte
Hubert Burda Media Holding Kommanditgesellschaft; … - München : Hubert Burda Media; Erding : IMUK; München …; … - 1975 - 2013(2012)
Persistent link: https://www.econbiz.de/10000359684
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Die Marketing-Revolution : vom Wunschdenken zur Rentabilität
Clancy, Kevin J. - 1993
Persistent link: https://www.econbiz.de/10000856009
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Ethnozentrismus und Konsumentenverhalten
Sinkovics, Rudolf R. - 1999
Persistent link: https://www.econbiz.de/10000998206
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Loglineare Modellierung mit dem Abschlußtest : e. Instrument für d. empir. Marketingforschung
Schiller, Karla - 1986
Persistent link: https://www.econbiz.de/10000705610
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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The environment of marketing behavior : selections from the literature
Holloway, Robert John; Hancock, Robert Spencer - 1964
Persistent link: https://www.econbiz.de/10000674671