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~subject:"Beziehungsmarketing"
~subject:"Marketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Beziehungsmarketing
Marketing
Consumer behaviour
245
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245
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78
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66
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623
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441
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62
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57
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56
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56
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Adubato, Steve
1
Almeida, Luciana Florêncio de
1
Alsem, Karel Jan
1
Arnone, Laurent
1
Backhaus, Klaus
1
Baumgartner, Ekkehart
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1
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1
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1
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1
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1
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1
Edelmann, Alexander
1
Ekanayake, E. M.
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Erasmus, Elizabeth
1
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1
Foxall, Gordon R.
1
Fries, Andreas
1
Fu, Frank Q.
1
Fuller, Clare
1
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Gallagher, Lee
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1
Go, Frank M.
1
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1
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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Applied Marketing Science /Angewandte Marketingforschung
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Building corporate identity, image and reputation in the digital era
1
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E-business and telecommunications : 4th international conference ; revised selected papers
1
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1
Emerging business theories for educators and practitioners
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Lehrbuch
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
Rheinwerk computing
1
The changing face of Vietnamese management
1
The journal of brand management : an international journal
1
Tourism, hospitality & event management
1
Woodhead Publishing series in consumer science and strategic marketing
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ECONIS (ZBW)
53
USB Cologne (EcoSocSci)
8
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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
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2
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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3
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
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4
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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5
Spezialitäten mit geographischer Herkunftsangabe : Marketing, rechtlicher Rahmen und Fallstudien
Thiedig, Frank
-
2004
Persistent link: https://www.econbiz.de/10002060774
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6
Dienstleistungen von Konsumgüterherstellern : eine Fallstudienanalyse zu Erfolgsfaktoren bei Primärdienstleistungsangeboten der Konsumgüter-Markenartikelindustrie
Edelmann, Alexander
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002467567
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7
Designing
brand
identity : an essential guide for the entire branding team
Wheeler, Alina
-
2009
-
3rd ed.
Persistent link: https://www.econbiz.de/10003830852
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8
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
9
Brand
together : how co-creation generates innovation and re-energizes brands
Ind, Nicholas
;
Fuller, Clare
;
Trevail, Charles
-
2012
-
1st ed
Persistent link: https://www.econbiz.de/10009512904
Saved in:
10
You are the
brand
Adubato, Steve
-
2011
Persistent link: https://www.econbiz.de/10009231020
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