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~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
~type_genre:"Glossary included"
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Beziehungsmarketing
Consumer behaviour
288
Konsumentenverhalten
288
Markenartikel
84
Brand
71
Verbraucherverhalten
68
Youth
67
United States
62
USA
59
Brand management
58
Deutschland
58
Markenführung
58
Germany
57
Jugend
54
Marketing
46
Marketingmanagement
43
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43
Fashion
42
Marketing management
41
Theorie
34
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33
Relationship marketing
32
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30
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30
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29
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26
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23
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22
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22
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20
Clothing industry
20
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18
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18
Erfolgsfaktor
17
Großbritannien
17
Social conditions
17
Success factor
17
Welt
17
World
17
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Bibliographie
Case study
Glossary included
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6,891
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6,891
Aufsatz im Buch
439
Book section
439
Hochschulschrift
277
Thesis
215
Graue Literatur
198
Non-commercial literature
198
Working Paper
137
Arbeitspapier
131
Collection of articles of several authors
78
Sammelwerk
78
Conference paper
75
Konferenzbeitrag
75
Aufsatzsammlung
58
Fallstudie
25
Bibliografie enthalten
20
Bibliography included
20
Konferenzschrift
15
Lehrbuch
15
Collection of articles written by one author
13
Handbook
13
Handbuch
13
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13
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12
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10
Reprint
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Ratgeber
8
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7
Guidebook
7
Festschrift
4
Systematic review
3
Übersichtsarbeit
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2
Mehrbändiges Werk
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2
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English
28
German
6
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Peppers, Don
3
Rogers, Martha
3
Ferrell, Odies C.
2
Pride, William M.
2
Öberg, Christina
2
Arnone, Laurent
1
Backhaus, Klaus
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Best, Roger J.
1
Carù, Antonella
1
Castleberry, Stephen Bryon
1
Ekanayake, E. M.
1
Fries, Andreas
1
Fuller, Clare
1
Geerts, Angy
1
Guercini, Simone
1
Hiraoka, Clemens
1
Honegger, Philip
1
Hornung, Sabine
1
Ind, Nicholas
1
Jham, Vimi
1
Kleemann, Frank
1
Mikulić, Josip
1
Mukherjee, Amit
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Perrett, Mark
1
Persson, Andreas
1
Prebežac, Darko
1
Puri, Sandeep
1
Reidenbach, Judith
1
Riekhof, Hans-Christian
1
Rossi, Carla
1
Sanayei, Ali
1
Scheidegger, Reto
1
Scoubeau, Chantal
1
Shafeai, Reza
1
Smith, Alan D.
1
Sulzmaier, Sonja
1
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Cases on ...
1
Contributions to management science
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Emerging business theories for educators and practitioners
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
32
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1
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
2
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
3
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
4
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
5
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
6
Brand
together : how co-creation generates innovation and re-energizes brands
Ind, Nicholas
;
Fuller, Clare
;
Trevail, Charles
-
2012
-
1st ed
Persistent link: https://www.econbiz.de/10009512904
Saved in:
7
Conscientious
brand
criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
8
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
Saved in:
9
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011547747
Saved in:
10
Selling : building partnerships
Castleberry, Stephen Bryon
;
Tanner, John F.
-
2019
-
10
Persistent link: https://www.econbiz.de/10011994027
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