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~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
~type_genre:"Textbook"
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Beziehungsmarketing
Consumer behaviour
429
Konsumentenverhalten
429
Verbraucherverhalten
155
Theorie
107
Theory
106
Markenartikel
89
United States
86
USA
84
Deutschland
81
Marketing
81
Germany
80
Brand
76
Youth
69
Marketingmanagement
66
Brand management
65
Markenführung
65
Marketing management
64
Jugend
53
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46
Fashion
45
Relationship marketing
37
Marktforschung
35
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32
Low-cost strategy
30
Niedrigpreisstrategie
30
Markenimage
28
Markenpolitik
28
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25
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22
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22
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22
Advertising
21
Bekleidungsindustrie
21
Clothing industry
21
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20
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20
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19
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18
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18
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20
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17
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Bibliographie
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Textbook
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6,946
Aufsatz in Zeitschrift
6,946
Aufsatz im Buch
441
Book section
441
Hochschulschrift
277
Thesis
215
Graue Literatur
199
Non-commercial literature
199
Working Paper
137
Arbeitspapier
131
Collection of articles of several authors
78
Sammelwerk
78
Conference paper
75
Konferenzbeitrag
75
Aufsatzsammlung
58
Fallstudie
25
Bibliografie enthalten
20
Bibliography included
20
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15
Lehrbuch
15
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13
Handbook
13
Handbuch
13
Sammlung
13
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10
Reprint
10
Ratgeber
8
Glossar enthalten
7
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7
Guidebook
7
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4
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3
Übersichtsarbeit
3
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2
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English
27
German
12
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Foscht, Thomas
6
Swoboda, Bernhard
6
Ferrell, Odies C.
2
Pride, William M.
2
Schramm-Klein, Hanna
2
Öberg, Christina
2
Arnone, Laurent
1
Backhaus, Klaus
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Best, Roger J.
1
Canhoto, Ana Isabel Domingos
1
Carù, Antonella
1
Castleberry, Stephen Bryon
1
Ekanayake, E. M.
1
Fries, Andreas
1
Fuller, Clare
1
Geerts, Angy
1
Guercini, Simone
1
Hiraoka, Clemens
1
Honegger, Philip
1
Hornung, Sabine
1
Ind, Nicholas
1
Jham, Vimi
1
Kleemann, Frank
1
Levens, Michael
1
Mikulić, Josip
1
Mukherjee, Amit
1
Nguyen, Bang Xuân
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Perrett, Mark
1
Persson, Andreas
1
Prebežac, Darko
1
Puri, Sandeep
1
Reidenbach, Judith
1
Riekhof, Hans-Christian
1
Rossi, Carla
1
Sanayei, Ali
1
Scheidegger, Reto
1
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Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
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Lehrbuch
3
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2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Cases on ...
1
Contributions to management science
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Emerging business theories for educators and practitioners
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
37
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1
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
2
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
3
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
4
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
5
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
Saved in:
6
Conscientious
brand
criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
7
Brand
together : how co-creation generates innovation and re-energizes brands
Ind, Nicholas
;
Fuller, Clare
;
Trevail, Charles
-
2012
-
1st ed
Persistent link: https://www.econbiz.de/10009512904
Saved in:
8
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
9
Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent
;
Geerts, Angy
;
Scoubeau, Chantal
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
Saved in:
10
The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali
;
Shafeai, Reza
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
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