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~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Beziehungsmarketing
Consumer behaviour
245
Konsumentenverhalten
245
Markenartikel
78
Brand
67
Youth
66
Brand management
56
Markenführung
56
Deutschland
55
Germany
54
Jugend
53
Verbraucherverhalten
52
United States
51
USA
48
Mode
42
Fashion
41
Marketing
37
Marketingmanagement
35
Marketing management
33
Low-cost strategy
30
Niedrigpreisstrategie
30
Markenimage
27
Relationship marketing
25
Brand image
24
Business model
22
Geschäftsmodell
22
Theorie
21
Markenpolitik
20
Theory
20
Bekleidungsindustrie
19
Clothing industry
19
Airline
18
Fluggesellschaft
18
Erfolgsfaktor
17
Großbritannien
17
Social conditions
17
Success factor
17
Welt
16
World
16
Aufsatzsammlung
15
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17
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8
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Bibliographie
Case study
Article in journal
6,811
Aufsatz in Zeitschrift
6,811
Aufsatz im Buch
435
Book section
435
Hochschulschrift
277
Thesis
215
Graue Literatur
198
Non-commercial literature
198
Working Paper
137
Arbeitspapier
131
Collection of articles of several authors
78
Sammelwerk
78
Conference paper
73
Konferenzbeitrag
73
Aufsatzsammlung
58
Fallstudie
25
Bibliografie enthalten
20
Bibliography included
20
Lehrbuch
15
Konferenzschrift
14
Collection of articles written by one author
13
Handbook
13
Handbuch
13
Sammlung
13
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12
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10
Reprint
10
Ratgeber
8
Glossar enthalten
7
Glossary included
7
Guidebook
7
Festschrift
4
Systematic review
3
Übersichtsarbeit
3
Interview
2
Mehrbändiges Werk
2
Multi-volume publication
2
Company information
1
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1
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English
21
German
6
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Öberg, Christina
2
Arnone, Laurent
1
Backhaus, Klaus
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Carù, Antonella
1
Ekanayake, E. M.
1
Fries, Andreas
1
Fuller, Clare
1
Geerts, Angy
1
Guercini, Simone
1
Hiraoka, Clemens
1
Honegger, Philip
1
Hornung, Sabine
1
Ind, Nicholas
1
Jham, Vimi
1
Kleemann, Frank
1
Mikulić, Josip
1
Mukherjee, Amit
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Perrett, Mark
1
Persson, Andreas
1
Prebežac, Darko
1
Puri, Sandeep
1
Reidenbach, Judith
1
Riekhof, Hans-Christian
1
Rossi, Carla
1
Sanayei, Ali
1
Scheidegger, Reto
1
Scoubeau, Chantal
1
Shafeai, Reza
1
Smith, Alan D.
1
Sulzmaier, Sonja
1
Tavassoli, Nader T.
1
Tollin, Karin
1
Trevail, Charles
1
Tsai, Chieh-Yuan
1
Voß, G. Günter
1
Woodside, Arch G.
1
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Cases on ...
1
Contributions to management science
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Emerging business theories for educators and practitioners
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of air transport management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
25
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1
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
2
Brand
communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
3
What drives passenger loyalty to traditional and low-cost airlines? : a formative partial least squares approach
Mikulić, Josip
;
Prebežac, Darko
- In:
Journal of air transport management
17
(
2011
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10009408986
Saved in:
4
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
5
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
6
Brand
together : how co-creation generates innovation and re-energizes brands
Ind, Nicholas
;
Fuller, Clare
;
Trevail, Charles
-
2012
-
1st ed
Persistent link: https://www.econbiz.de/10009512904
Saved in:
7
Conscientious
brand
criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
8
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
Saved in:
9
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
Saved in:
10
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
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