Narrow search
Showing 1 - 10 of 10,612
Cover Image
The power of customer referrals
Leone, Robert P.; Christodoulopoulou, Angeliki - In: Handbook of research on customer equity in marketing, (pp. 199-223). 2015
Persistent link: https://www.econbiz.de/10010483486
Cover Image
Customer learning and loyalty when quality is uncertain
Gans, Noah - 1999
Persistent link: https://www.econbiz.de/10001427613
Cover Image
Consumer Sophistication : Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität
Sauer, Nicola E. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001788036
Cover Image
Revenue management with end-of-period discounts in the presence of customer learning
Ovchinnikov, Anton; Milner, Joseph M. - In: Production and operations management : an international … 21 (2012) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10009503881
Cover Image
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Cover Image
Simulating the evolution of market shares : the effects of customer learning and local network externalities
Zhao, Liangjie; Duan, Wenqi - In: Computational economics 43 (2014) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10010249725
Cover Image
Bankenwettbewerb und Kreditzyklen
Gericke, Pierre-André - 2010
Persistent link: https://www.econbiz.de/10008823280
Cover Image
Die neue Macht der Konsumenten
Rommerskirchen, Jan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012119733
Cover Image
The value of "bespoke" : demand learning, preference learning, and customer behavior
Huang, Tingliang; Liang, Chao; Wang, Jingqi - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3129-3145
Persistent link: https://www.econbiz.de/10011899725
Cover Image
How customer "learn" to work for retailers
Cassidy, Kim; Baron, Steve; Lu, Xiaoming - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190