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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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Social media strategy for online service brands
Mills, Adam J.; Plangger, Kirk - In: The service industries journal 35 (2015) 10, pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Cable me not
Haberern, Lauren - In: International journal of business and economics 16 (2017) 3, pp. 323-328
Persistent link: https://www.econbiz.de/10011974039
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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie; Hill, Ronald Paul; Oleksiuk, Daniel - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
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Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669
Persistent link: https://www.econbiz.de/10010197490