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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketingtheorie
3,036
Marketing theory
2,937
Marketing
861
Theorie
622
Theory
619
Marketingmanagement
560
Marketing management
551
Absatztheorie
361
USA
347
United States
342
Consumer behaviour
333
Konsumentenverhalten
333
Marktforschung
331
Relationship marketing
300
Market research
231
Service-Dominant Logic
212
Service-dominant logic
212
Markttechnik
206
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
166
Bibliometrie
166
Deutschland
154
Brand management
150
Markenführung
150
Betriebliche Wertschöpfung
144
Value creation
144
Germany
123
Customer integration
109
Kundenintegration
109
B-to-B-Marketing
104
Business-to-business marketing
104
Dienstleistungsmarketing
101
Services marketing
101
Lieferantenmanagement
92
Supplier relationship management
92
Kundenwert
78
Absatz
77
Customer value
77
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Undetermined
80
Free
23
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Article
195
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103
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Article in journal
173
Aufsatz in Zeitschrift
173
Aufsatz im Buch
25
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25
Hochschulschrift
24
Thesis
19
Collection of articles of several authors
18
Graue Literatur
18
Non-commercial literature
18
Sammelwerk
18
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10
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10
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9
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9
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8
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7
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7
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7
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4
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4
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4
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4
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3
Reprint
3
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie
1
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1
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1
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1
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Language
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English
251
German
47
Polish
2
Author
All
Sheth, Jagdish N.
11
Armstrong, Gary
9
Grönroos, Christian
8
Kotler, Philip
8
Kumar, V.
8
Vargo, Stephen L.
7
Verhoef, Peter C.
7
Lusch, Robert F.
6
Bruhn, Manfred
4
Gummerus, Johanna
4
Huber, Frank
4
Tadajewski, Mark
4
Albers, Sönke
3
Busser, James A.
3
Donkers, Bas
3
Herrmann, Andreas
3
Homburg, Christian
3
Krafft, Manfred
3
Neslin, Scott A.
3
Palmatier, Robert W.
3
Shulga, Lenna V.
3
Wübben, Markus
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Ballensiefen, Benjamin
2
Betts-Outland, Harriette
2
Brodie, Roderick J.
2
Buttle, Francis A.
2
Dai, Hua
2
Diehl, Saskia
2
Doorn, Jenny van
2
Feddersen, Christian
2
Frow, Pennie
2
Gierl, Heribert
2
Gummesson, Evert
2
Haase, Michaela
2
Hadwich, Karsten
2
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American Marketing Association
4
International Conference on Relationship Marketing <9, 2009, Berlin>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Cranfield School of Management
1
Erasmus Research Institute of Management
1
European Marketing Academy
1
Panepistēmio Kypru / Department of Economics
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of the Academy of Marketing Science
11
Legends in marketing
8
Marketing theory
6
SpringerLink / Bücher
6
Journal of business research : JBR
5
The journal of services marketing
5
AMS review : official publication of the Academy of Marketing Science
4
European journal of marketing : EJM
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of marketing research : JMR
4
The journal of business & industrial marketing
4
Journal of customer behaviour
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of retailing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Always learning
2
Applied Marketing Science /Angewandte Marketingforschung
2
Australasian marketing journal
2
Handbook of relationship marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of strategic marketing
2
Journal of targeting, measurement and analysis for marketing
2
MSI reports : working paper series
2
Major theoretical debates and contemporary issues in marketing theory
2
Management working paper
2
Marketing : journal of research and management
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Meddelanden från Svenska Handelshögskolan
2
Psychology & marketing
2
Service business
2
The marketing review
2
The service industries journal
2
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ECONIS (ZBW)
298
Showing
1
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298
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1
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
2
Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian
-
1997
Persistent link: https://www.econbiz.de/10000978555
Saved in:
3
Zur theoretischen Basis der Marketingwissenschaft : die Verknüpfung der neuen Institutionenökonomik mit dem integrativ-prozessualen Marketingansatz
Mattmüller, Roland
;
Tunder, Ralph
-
1997
-
2. Aufl
Persistent link: https://www.econbiz.de/10000973595
Saved in:
4
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
5
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
6
Relationship marketing : theory and practice
Buttle, Francis A.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000563064
Saved in:
7
Beziehungsmarketing : Neuorientierung für Marketingwissenschaft und -praxis?
Bruhn, Manfred
- In:
Marktorientierte Unternehmensführung im Umbruch : …
,
(pp. 41-84)
.
1994
Persistent link: https://www.econbiz.de/10001287238
Saved in:
8
Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 83-114)
.
1997
Persistent link: https://www.econbiz.de/10001298623
Saved in:
9
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
10
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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