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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,194
Consumer behaviour
78,761
Experiment
43,555
Theorie
20,134
Theory
19,863
Relationship marketing
9,909
Markenführung
7,424
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7,421
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6,563
Game theory
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6,458
Kundenzufriedenheit
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Customer satisfaction
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Online-Handel
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Online retailing
5,538
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5,328
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5,114
Germany
4,978
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4,861
Social web
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Online-Marketing
4,513
Internet marketing
4,485
Einzelhandel
4,323
Brand
4,241
Markenartikel
4,235
Retail trade
4,235
Vertrauen
4,040
Confidence
4,002
Emotion
3,846
Electronic Commerce
3,764
Werbewirkung
3,707
Advertising effects
3,668
E-commerce
3,634
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
29
Kumar, V.
26
Verhoef, Peter C.
26
Huber, Frank
24
Loureiro, Sandra Maria Correia
23
Homburg, Christian
21
Prentice, Catherine
20
Klaus, Philipp
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Grewal, Dhruv
18
Usman, Osly
17
Wangenheim, Florian von
17
Agnihotri, Raj
16
Ahn, Jiseon
16
Gil Saura, Irene
16
Hyun, Sunghyup Sean
16
Itani, Omar S.
16
Khan, Imran
16
Singh, Ramendra
16
So, Kevin Kam Fung
16
Walsh, Gianfranco
16
Evanschitzky, Heiner
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Stauss, Bernd
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Bruhn, Manfred
14
Das, Gopal
14
Foscht, Thomas
14
Japutra, Arnold
14
Quach, Sara
14
Ruyter, Ko de
14
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Springer Fachmedien Wiesbaden
9
American Marketing Association
8
IGI Global
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Arbeitsmarktservice Österreich
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Harvard Graduate School of Business Administration
2
Springer-Verlag GmbH
2
Österreichisches Institut für Wirtschaftsforschung
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
Bertelsmann Stiftung
1
Business Information Centre <Toronto>
1
Chartered Institute of Marketing
1
Conference Board
1
Customs Co-operation Council
1
Deutscher Universitäts-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droege & Comp. <Düsseldorf>
1
ESCP-EAP European School of Management
1
Edward Elgar Publishing
1
European Marketing Academy
1
Forum Berufsbildung
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
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Journal of retailing and consumer services
480
Journal of business research : JBR
385
International journal of hospitality management
178
The journal of services marketing
137
Industrial marketing management : the international journal for industrial and high-tech firms
99
The journal of product & brand management
97
Journal of the Academy of Marketing Science
92
The service industries journal
84
The journal of brand management : an international journal
83
Psychology & marketing
77
Cogent business & management
75
Journal of hospitality marketing & management
75
International journal of contemporary hospitality management
73
Asia Pacific journal of marketing and logistics
72
Journal of retailing
71
Journal of strategic marketing
71
Journal of travel and tourism marketing
69
Journal of marketing
67
SpringerLink / Bücher
62
Journal of service research : JSR
60
Journal of service management
59
Marketing intelligence & planning
57
European journal of marketing : EJM
55
The international review of retail, distribution and consumer research
55
Services marketing quarterly
52
The journal of business & industrial marketing
52
International journal of retail & distribution management
50
Tourism management : research, policies, practice
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
44
The international journal of bank marketing : IJBM
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Service business
43
International journal of retail and distribution management
42
The journal of personal selling & sales management : JPSSM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
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ECONIS (ZBW)
9,912
EconStor
7
OLC EcoSci
6
USB Cologne (EcoSocSci)
2
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
When frontline employee behavior backfires : distinguishing between customer gratitude and indebtedness and their impact on relational behaviors
Bock, Dora E.
;
Folse, Judith Anne Garretson
;
Black, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011665447
Saved in:
3
Exploring consumer power triggers in retail and service settings
Apiradee Wongkitrungrueng
- In:
International journal of services and operations management
34
(
2019
)
4
,
pp. 421-446
Persistent link: https://www.econbiz.de/10012162856
Saved in:
4
The role of delight in driving repurchase intentions
Meyer, Tracy
;
Barnes, Donald C.
;
Friend, Scott B.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10011690136
Saved in:
5
Frontline employees' nonverbal cues in service encounters : a double-edged sword
Lim, Elison Ai Ching
;
Lee, Yih Hwai
;
Foo, Maw Der
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 657-676
Persistent link: https://www.econbiz.de/10011772291
Saved in:
6
The influence of customer characteristics on frontline employees’ customer need knowledge
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Büttgen, …
- In:
Three essays on success factors of digital and …
,
(pp. 116-155)
.
2017
Persistent link: https://www.econbiz.de/10011894444
Saved in:
7
Customer value co-creation behavior : a dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior
Delpechitre, Duleeep
;
Beeler-Connelly, Lisa L.
;
Chaker, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 9-24
Persistent link: https://www.econbiz.de/10011925237
Saved in:
8
Triggers and inhibitors of illegitimate customer complaining behavior : anecdotes from frontline employees in the hospitality industry
Huang, Zhuowei
;
Zhao, Chen
;
Miao, Li
;
Fu, Xiaoxiao
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 544-571
Persistent link: https://www.econbiz.de/10010387391
Saved in:
9
Kundenberatung im persönlichen Verkauf : ein problemlösungsorientierter Ansatz für den stationären Einzelhandel
Stiller, Michael
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335970
Saved in:
10
How do customer-related characteristics influence frontline bank employees' boundary spanning behaviors?
Lee, Myoung-Soung
;
Yoo, Jaewon
- In:
International journal of bank marketing
41
(
2023
)
7
,
pp. 1945-1973
Persistent link: https://www.econbiz.de/10014470760
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