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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Bruhn, Manfred
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Han, Heesup
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Herrmann, Andreas
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33
Kumar, V.
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Verhoef, Peter C.
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Mattila, Anna S.
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Piller, Frank T.
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Bauer, Hans H.
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Loureiro, Sandra Maria Correia
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Klaus, Philipp
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Prentice, Catherine
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Rather, Raouf Ahmad
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Stauss, Bernd
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Bang, Nguyen
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Matzler, Kurt
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Reichwald, Ralf
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Ahlert, Dieter
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Hennig-Thurau, Thorsten
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Mittal, Vikas
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Swoboda, Bernhard
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Usman, Osly
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Ahn, Jiseon
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Gil Saura, Irene
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Günter, Bernd
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Khan, Imran
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Wangenheim, Florian von
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Grewal, Dhruv
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Gustafsson, Anders
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Helm, Sabrina
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Hyun, Sunghyup Sean
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Lemon, Katherine N.
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Reinartz, Werner J.
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Schramm-Klein, Hanna
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Wong, IpKin Anthony
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Balaji, M. S.
14
Foscht, Thomas
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IGI Global
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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National Bureau of Economic Research
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NetLibrary, Inc
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Springer-Verlag GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Bertelsmann Stiftung
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Deutsche Gesellschaft für Logistik
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Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
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Droege & Comp. <Düsseldorf>
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Econometrisch Instituut <Rotterdam>
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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Eric Cuvillier <Firma>
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European Marketing Academy
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Fraunhofer-Informationszentrum Raum und Bau
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
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Journal of retailing and consumer services
461
Journal of business research : JBR
365
International journal of hospitality management
164
The journal of services marketing
120
The journal of product & brand management
97
Journal of the Academy of Marketing Science
80
SpringerLink / Bücher
78
Gabler Edition Wissenschaft
77
The journal of brand management : an international journal
77
Cogent business & management
75
Psychology & marketing
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
69
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
68
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of retailing
66
The service industries journal
66
Journal of strategic marketing
65
Journal of marketing
56
Journal of service management
56
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
European journal of marketing : EJM
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Services marketing quarterly
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
European journal of operational research : EJOR
40
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
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USB Cologne (EcoSocSci)
1
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1
Informationsökonomische Determinanten der Zahlungsbereitschaft bei Leistungsbündeln
Gizycki, Vittoria von
-
1999
Persistent link: https://www.econbiz.de/10001397673
Saved in:
2
Guest preferences for service recovery procedures : conjoint analysis
Lee, Seung Hyun
- In:
Journal of hospitality and tourism insights
1
(
2018
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011924278
Saved in:
3
Are customers willing to pay for corporate social responsibility? : a study of individual-specific mediators
Yuen, Kum Fai
;
Thai, Vinh V.
;
Wong, Yiik Diew
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 912-926
Persistent link: https://www.econbiz.de/10011581248
Saved in:
4
Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina
;
Horst, Marian
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 41-62
Persistent link: https://www.econbiz.de/10010233177
Saved in:
5
Individualität und Preis : eine empirische Untersuchung zu Preissensibilität und Zahlungsbereitschaft bei Mass-customization-Produkten ; Kurzauswertung und Zusammenfassung der Erge...
Piller, Frank T.
;
Hönigschmid, Florian
;
Müller, Florian
-
2002
Persistent link: https://www.econbiz.de/10001704602
Saved in:
6
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
Saved in:
7
Money for nothing and content for free? : paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Wellbrock, Christian M.
;
Buschow, Christopher
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012262042
Saved in:
8
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
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9
Changes in customer preference heterogeneity patterns : a simulation study
Sudharshan, Devanathan
;
Mild, Andreas
- In:
Journal of modelling in management
12
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011748789
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10
Customers' preference with reference to Ab Jeevan Abhaya scheme of Andhra Bank Medavakkam, Chennai
Saroja R.
;
Neelamegan, P.
;
Padma P. S.
- In:
International journal of business policy and economics
10
(
2017
)
2
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011874014
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