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Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta; Chawla, Deepak - In: Journal of internet commerce 15 (2016) 4, pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
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Communicating the value of waste management to customers : focus on website content
Repovienė, Rūta; Pažėraitė, Aušra - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 326-346
customer value dimensions in communication with society about the value of waste management through a website. Theoretical …
Persistent link: https://www.econbiz.de/10014534798
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Online shopping experience in India : an examination of consumers world
Dutt, Maani; Singh, Anurupa B.; Joshi, Ambrish - In: International journal of business excellence : IJBEX 21 (2020) 3, pp. 378-393
Persistent link: https://www.econbiz.de/10012250654
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The impact of websites and social media marketing on the efficiency of e-commerce
Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28
, special emphasis is placed on the research on how Macedonian companies are aware of the impact of the website and social media … through the company's website. …
Persistent link: https://www.econbiz.de/10013326381
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E-Business : [erfolgreiche B2B-Strategien, M-Commerce: Business goes mobile, Multichannel: Wie Sie Ihre Kunden überall erreichen]
Kauffels, Franz-Joachim - 2001 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10001577233