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~subject:"Beziehungsmarketing"
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Service value revisited: Speci...
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Beziehungsmarketing
Relationship marketing
16
Customer satisfaction
11
Dienstleistung
11
Service quality
11
Dienstleistungsqualität
10
Kundenzufriedenheit
9
Marketing
8
Consumer behaviour
7
Customer service
6
Dienstleistungsmarketing
6
Konsumentenverhalten
6
Kundenservice
6
Emotion
5
Services marketing
5
Measurement
4
Messung
4
Services
4
USA
4
United States
4
Bibliometrics
3
Bibliometrie
3
Customer services
3
Employee emotional competence
3
Product testing
3
Theorie
3
Theory
3
Alliances
2
Arbeitsverhalten
2
Branding
2
Cognitive appraisal theory
2
Competence
2
Competitive advantage
2
Customer loyalty
2
Customer value
2
Deutschland
2
Education
2
Emotionally charged service encounters
2
Employee technical competence
2
Epistemology
2
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Undetermined
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Article
13
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4
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Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
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3
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3
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3
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1
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English
17
Author
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Gremler, Dwayne D.
14
Gwinner, Kevin P.
5
Bitner, Mary Jo
4
Zeithaml, Valarie A.
4
Hennig-Thurau, Thorsten
3
Albrecht, Arne Keno
1
Altman, Daniel
1
Amario, Enrique Martín
1
Barrera, Ramón Barrera
1
Barroso Castro, Carmen
1
Beatty, Sharon E.
1
Birgelen, Marcel van
1
Brach, Simon
1
Brüggen, Elisabeth C.
1
Carrión, Gabriel Cepeda
1
Delcourt, Cécile
1
Grewal, Dhruv
1
Herpen, Erica van
1
Huang, Ming-Hui
1
Iyer, Bala
1
Korschun, Daniel
1
McMurrian, Robert C.
1
Parasuraman, A.
1
Paul, Michael
1
Rafaeli, Anat
1
Riel, Allard C. R. van
1
Ruiz, David Martín
1
Ruyter, Ko de
1
Sirianni, Nancy J.
1
Torkzadeh, Samaneh
1
Van Vaerenbergh, Yves
1
Walsh, Gianfranco
1
Washburn, Judith H.
1
Wiertz, Caroline
1
Yazdanparast, Atefeh
1
Zablah, Alex R.
1
Zolfagharian, Mohammadali
1
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Journal of the Academy of Marketing Science
3
Journal of service research : JSR
2
The service industries journal
2
Contemporary thoughts on corporate branding and corporate identity management
1
European journal of marketing
1
Journal of retailing
1
Journal of service management
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
1
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1
Explaining market heterogeneity in terms of value perceptions
Ruiz, David Martín
;
Barroso Castro, Carmen
;
Amario, …
- In:
The service industries journal
27
(
2007
)
7/8
,
pp. 1087-1110
Persistent link: https://www.econbiz.de/10003598961
Saved in:
2
Simultaneous measurement of quality in different online services
Barrera, Ramón Barrera
;
Carrión, Gabriel Cepeda
- In:
The service industries journal
34
(
2014
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10010257790
Saved in:
3
Branding : a social contract between a business and its customer
McMurrian, Robert C.
;
Washburn, Judith H.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 5-22)
.
2008
Persistent link: https://www.econbiz.de/10003773390
Saved in:
4
Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
5
Toward a theory of repeat purchase drivers for consumer services
Paul, Michael
;
Hennig-Thurau, Thorsten
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
Saved in:
6
Effects of perceived employee emotional competence on customer satisfaction and loyalty : the mediating role of rapport
Delcourt, Cécile
;
Gremler, Dwayne D.
;
Riel, Allard C. …
- In:
Journal of service management
24
(
2013
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009728608
Saved in:
7
Why customers build relationships with companies - and why not
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 369-391)
.
2000
Persistent link: https://www.econbiz.de/10001456734
Saved in:
8
Rapport-building behaviors used by retail employees
Gremler, Dwayne D.
;
Gwinner, Kevin P.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 308-324
Persistent link: https://www.econbiz.de/10003782192
Saved in:
9
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
10
Emotional convergence in service relationships : the shared frontline experience of customers and employees
Zablah, Alex R.
;
Sirianni, Nancy J.
;
Korschun, Daniel
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011648260
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