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Beziehungsmarketing
Consumer behaviour
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nutrition labels
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Ferraro, Rosellina
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Journal of marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Contagious effects of customer misbehavior in access-based services
Schaefers, Tobias
;
Wittkowski, Kristina
;
Benoit, Sabine
; …
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10011433127
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2
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
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3
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
Saved in:
4
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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