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A customer relationship typology of product services strategies
Furrer, Olivier - In: The handbook of innovation and services : a …, (pp. 701-721). 2010
Persistent link: https://www.econbiz.de/10003953687
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Do corporate social responsibility practices yield different business benefits in eastern and western contexts?
Wei, Yu-Chen; Egri, Carolyn P.; Lin, Yeh-Yun - In: Chinese management studies : CMS 8 (2014) 4, pp. 556-576
Persistent link: https://www.econbiz.de/10010469908
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The customer experience ecosystem in two cultural contexts
Barari, Mojtaba; Furrer, Olivier - In: Journal of financial services marketing : JFSM 23 (2018) 3/4, pp. 234-243
Persistent link: https://www.econbiz.de/10011975370
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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - In: The service industries journal 36 (2016) 9/10, pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
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Well-being co-creation in service ecosystems : a systematic literature review
Landry, Mikèle; Furrer, Olivier - In: The journal of services marketing 37 (2023) 7, pp. 862-882
Persistent link: https://www.econbiz.de/10014333403
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The interplay between physical and social servicescape : investigating negative CCI
Furrer, Olivier; Landry, Mikèle; Baillod, Chloé; … - In: The journal of services marketing 37 (2023) 6, pp. 732-745
Persistent link: https://www.econbiz.de/10014314405