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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
98
Konsumentenverhalten
98
Dienstleistungsqualität
39
Service quality
39
Relationship marketing
38
Customer satisfaction
36
Kundenzufriedenheit
36
Beschwerdemanagement
23
Complaint management
23
Corporate social responsibility
22
Corporate Social Responsibility
21
Gastronomie
21
Hotel industry
21
Hotellerie
21
Restaurant industry
21
USA
21
United States
21
Emotion
16
Gastgewerbe
14
Hospitality industry
14
Preismanagement
14
Pricing strategy
14
Experiment
13
Customer service
10
Kundenservice
10
Advertising effects
8
Gender
8
Internet marketing
8
Online-Marketing
8
Viral marketing
8
Virales Marketing
8
Werbewirkung
8
CSR
7
Geschlecht
7
Kundenbindungsprogramm
7
Loyalty program
7
Advertising
6
Firm performance
6
Hospital
6
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18
Free
1
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Article
38
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37
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1
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1
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English
38
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Mattila, Anna S.
38
Hwang, Yoo Hee
5
Wu, Luorong
4
Gao, Yixing
3
Kim, Kyungmin
3
Liu, Qing
3
Pinto, Diego Costa
3
Shuqair, Saleh
3
Bolton, Lisa E.
2
Hanks, Lydia
2
Ro, Heejung
2
Zhao, Xinyuan
2
Bogicevic, Vanja
1
Casidy, Riza
1
Choi, Choongbeom
1
Choi, Sungwoo
1
Choi, Sunmee
1
Cruz-Jesus, Frederico
1
Fan, Alei
1
Grégoire, Yany
1
Guerreiro, Patricia da Fonseca
1
Hanson, Bjorn
1
He, Zeya
1
Herter, Márcia Maurer
1
Huey Chern Boo
1
Jansen, Bernard J.
1
King, Ceridwyn
1
Lee, Chung Hun
1
Lin, Ingrid Y.
1
Miao, Li
1
O'Neill, John
1
Peng, Jianping
1
Shin, Hyunju
1
Shin, Joongwon
1
So, Kevin Kam Fung
1
Tan, Ching Yeng
1
Wang, Chen-ya
1
Xue, Xunyue
1
Yang, Hyunjoo
1
Zandonai Pontin, Paola
1
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International journal of hospitality management
9
The journal of services marketing
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
Handbook of hospitality marketing management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing
1
Journal of service management
1
The journal of product & brand management
1
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ECONIS (ZBW)
38
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1
Do women like options more than men? : an examination in the context of service recovery
Mattila, Anna S.
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 499-508
Persistent link: https://www.econbiz.de/10008749977
Saved in:
2
Corporate volunteering programs and conumer perceptions : a information processing perspective
Mattila, Anna S.
- In:
The journal of services marketing
27
(
2013
)
7
,
pp. 572-578
Persistent link: https://www.econbiz.de/10010231168
Saved in:
3
Ethnic dining : need to belong, need to be unique, and menu offering
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
49
(
2015
),
pp. 1-7
Persistent link: https://www.econbiz.de/10011377600
Saved in:
4
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong
;
Mattila, Anna S.
;
Hanks, Lydia
- In:
International journal of hospitality management
50
(
2015
),
pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
Saved in:
5
Powerful or powerless customers : the influence of gratitude on engagement with CSR
Mattila, Anna S.
;
Wu, Luorong
;
Choi, Choongbeom
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011615541
Saved in:
6
How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships?
Bolton, Lisa E.
;
Mattila, Anna S.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10010500739
Saved in:
7
Silent voices : nonbehavioral reactions to service failures
Ro, Heejung
;
Mattila, Anna S.
- In:
Services marketing quarterly
36
(
2015
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011290006
Saved in:
8
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
9
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
10
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
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