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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
20
Konsumentenverhalten
19
Social Web
9
Social web
9
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
Advertising
5
Advertising effects
5
Brand management
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Werbewirkung
5
Brand image
4
Lieferantenmanagement
4
Markenführung
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Markenimage
4
Supplier relationship management
4
Viral marketing
4
Virales Marketing
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Age group
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Altersgruppe
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Brand
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Consumer behavior
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Creativity
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Dienstleistungsqualität
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Kreativität
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Markenartikel
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Motivation
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Productivity
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Service quality
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Werbung
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Absatzweg
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Anxiety
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Behavioral economics
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Brands
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Strutton, David
2
Taylor, David G.
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Lumpkin, James R.
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Pelton, Lou E.
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Pentina, Iryna
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Taylor, David
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Tran, Gina A.
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Tran, Trang
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Wen, Chao
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International journal of electronic marketing and retailing : IJEMR
1
Journal of customer behaviour
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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1
Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G.
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
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2
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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3
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
4
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
5
Marketing channels : a relationship management approach
Pelton, Lou E.
;
Strutton, David
;
Lumpkin, James R.
-
2002
-
2nd ed
Persistent link: https://www.econbiz.de/10013468861
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