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Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G. - In: International journal of electronic marketing and … 3 (2010) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
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Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 2002 - 2nd ed
Persistent link: https://www.econbiz.de/10013468861