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Understanding voter orientation in the context of political market orientation: is the political customer king?

Ormrod, Robert P.; Henneberg, Stephan C. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 108-130

Persistent link: https://www.econbiz.de/10003979646

An investigation into the relationship between political activity levels and political market orientation

Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 382-400

Persistent link: https://www.econbiz.de/10008650073

Political market orientation and the network party type : understanding relationship structures in political parties

Ormrod, Robert P. - 2014

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Defining political marketing

Ormrod, Robert P. - 2012

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Political market orientation : an introduction

Ormrod, Robert P. - 2011

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Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators

Ormrod, Robert P. - 2011

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Understanding Voter Orientation in the Context of Political Market Orientation : Is the Political Customer King?

Ormrod, Robert P.; Henneberg, Stephan - 2010

This article develops a conceptual framework and measurement model of political market orientation (PMO). The relationships between different behavioural aspects of PMO and the attitudinal influences of such behaviour are analysed, and the study includes structural equation modelling to test...

Persistent link: https://www.econbiz.de/10014195345

Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry

Henneberg, Stephan - In: Customer retention in the automotive industry : …, (pp. 215-257). 1997

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Supplier relationship management capability : a qualification and extension

Forkmann, Sebastian; Henneberg, Stephan; Naudé, Peter; … - In: Industrial marketing management : the international … 57 (2016), pp. 185-200

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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA

Tóth, Zsófia; Thiesbrummel, Christoph; Henneberg, Stephan - In: Journal of business research : JBR 68 (2015) 3, pp. 723-734

Persistent link: https://www.econbiz.de/10010496140