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~subject:"Beziehungsmarketing"
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On value and value co-creation...
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Beziehungsmarketing
Service-dominant logic
54
Service-Dominant Logic
51
Marketing theory
38
Marketingtheorie
37
Value creation
31
Betriebliche Wertschöpfung
30
Dienstleistung
23
Services
21
Relationship marketing
20
Dienstleistungsmarketing
15
Services marketing
15
Customer integration
14
Kundenintegration
14
Dienstleistungssektor
12
Innovation
12
Service industry
12
Institutions
11
Marketing
10
Service innovation
10
Dienstleistungsinnovation
9
Institutional economics
9
Institutionenökonomik
9
Marketing management
9
Marketingmanagement
9
Theory
8
Business network
7
Innovation management
7
Innovationsmanagement
7
Unternehmensnetzwerk
7
service-dominant logic
7
Dienstleistungsmanagement
6
Service ecosystems
6
Service management
6
Theorie
6
Value co-creation
6
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
5
New product development
5
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5
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Article
17
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2
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English
19
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Vargo, Stephen L.
16
Lusch, Robert F.
8
Akaka, Melissa Archpru
3
Brodie, Roderick J.
1
Böhmann, Tilo
1
Chen, Hong-Mei
1
Chen, Hong-mei
1
Flint, Daniel John
1
He, Yi
1
Maglio, Paul P.
1
Merz, Michael A.
1
Nenonen, Suvi
1
Schau, Hope Jensen
1
Storbacka, Kaj
1
Whalen, Peter S.
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Journal of business market management : jbm
3
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Handbook of strategic e-business management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business environment : IJBE
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of business & industrial marketing
1
The journal of services marketing
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ECONIS (ZBW)
19
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1
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
2
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
3
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
4
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
5
Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L.
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 211-215
Persistent link: https://www.econbiz.de/10003776187
Saved in:
6
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
7
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
8
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
9
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
10
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
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