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Customization strategies between online and offline retailers

Zhang, Chu; Zheng, Xiaona - In: Omega : the international journal of management science 100 (2021), pp. 1-14

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Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe

Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177

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E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage

Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392

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Determinants of the success of online retail in India

Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262

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A performance index for traditional retailers incorporating digital marketplace : benchmarking through data envelopment analysis (DEA)

Costa Melo, Isotilia; Alves Junior, P. N.; Callefi, … - In: Journal of organizational computing and electronic commerce 32 (2022) 3/4, pp. 196-216

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Mass customization und electronic commerce : eine empirische Einschätzung zur Umsetzung in deutschen Unternehmen

Piller, Frank T.; Schoder, Detlef - In: Journal of business economics : JBE 69 (1999) 10, pp. 1111-1136

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Ein ökonomisches Modell für die Produktion individueller digitaler Produkte

Link, Hubert; Schackmann, Jürgen - In: Verbundtagung Wirtschaftsinformatik 2000, (pp. 192-207). 2000

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Informationsverarbeitung in den Phasen von Markttransaktionen mit konfigurierbaren Gütern

Butterwegge, Gerald - 2005 - 1. Aufl.

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Differentiated premium membership mechanism in platform competition

Hu, Li; Du, Shaofu; Wang, Lei; Tang, Wenzhi - In: International journal of production research 61 (2023) 2, pp. 649-667

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Trust and product as moderators in online shopping behavior : evidence from India

Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50

Purpose - The present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user behavior, and (2) the effect of user behavior on...

Persistent link: https://www.econbiz.de/10013341302

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