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Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
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Customer Relationship Management (CRM) as innovation : taking care of the right customers
Mattsson, Jan - In: Innovation and the creative process : towards …, (pp. 48-56). 2008
Persistent link: https://www.econbiz.de/10003596259
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Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus; Mattsson, Jan - In: Journal of retailing and consumer services 27 (2015), pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
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The role of relationships in start-up development
Mattsson, Jan; Helmersson, Helge; Standing, Craig - In: Journal of strategic marketing 27 (2019) 7, pp. 559-582
Persistent link: https://www.econbiz.de/10012202780
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Memoryscape : how managers can create lasting customer experiences
McColl, Rod; Mattsson, Jan; Charters, Kathleen - In: The journal of business strategy 43 (2022) 6, pp. 397-405
Persistent link: https://www.econbiz.de/10013455684