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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
78,786
Consumer behaviour
78,355
Nachhaltige Entwicklung
47,892
Sustainable development
47,579
Nachhaltigkeit
22,009
Sustainability
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Theory
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Marktforschung
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Welt
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World
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Relationship marketing
8,960
Deutschland
8,462
Corporate Social Responsibility
8,193
Corporate social responsibility
8,096
Germany
7,615
Markenführung
7,552
Brand management
7,546
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6,636
Markenimage
6,590
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6,564
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6,361
Kundenzufriedenheit
5,470
Customer satisfaction
5,466
Online-Handel
5,428
Online retailing
5,414
sustainable development
4,951
Social Web
4,764
Social web
4,762
Online-Marketing
4,451
Internet marketing
4,425
Markenartikel
4,365
Dienstleistungsqualität
4,338
Service quality
4,335
Innovation
4,296
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4,288
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4,277
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4,249
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Han, Heesup
40
Hollebeek, Linda D.
31
Mattila, Anna S.
28
Kumar, V.
27
Verhoef, Peter C.
26
Huber, Frank
25
Herrmann, Andreas
22
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
16
Homburg, Christian
16
Mittal, Vikas
16
Bruhn, Manfred
15
Grewal, Dhruv
15
Gustafsson, Anders
15
Khan, Imran
15
Lemon, Katherine N.
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Bauer, Hans H.
14
Evanschitzky, Heiner
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Schramm-Klein, Hanna
14
Sesé, F. Javier
14
Blut, Markus
13
Das, Gopal
13
McDonald, Heath
13
Rahman, Zillur
13
Tanford, Sarah
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2
Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
DLG-Verlag
1
DLG-Wintertagung <2017, Hannover>
1
Deutsche Gesellschaft für Internationale Zusammenarbeit
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Deutsche Landwirtschafts-Gesellschaft
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Deutsche Verkehrswissenschaftliche Gesellschaft
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Fraunhofer-Informationszentrum Raum und Bau
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
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Journal of retailing and consumer services
459
Journal of business research : JBR
354
International journal of hospitality management
165
The journal of services marketing
117
The journal of product & brand management
97
Journal of the Academy of Marketing Science
80
The journal of brand management : an international journal
77
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
67
Journal of strategic marketing
66
Journal of travel and tourism marketing
66
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of service management
55
Marketing intelligence & planning
53
European journal of marketing : EJM
51
Journal of marketing
51
Journal of service research : JSR
50
SpringerLink / Bücher
50
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
International journal of electronic customer relationship management : IJECRM
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
8,959
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
2
Customer loyalty : exploring its antecedents from a green marketing perspective
Martínez, Patricia
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 896-917
Persistent link: https://www.econbiz.de/10011408130
Saved in:
3
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
4
How can green marketing lead to customer trust and green intention? : evidences from the automobile industry
Shafiee, Majid Mohammad
;
Shahin, Arash
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012669051
Saved in:
5
Integral model of green brand equity : a study among customers of online shopping websites
Dolatabadi, Hossein Rezaei
;
Tabaeeian, Reihaneh Alsadat
; …
- In:
EuroMed journal of management
1
(
2015/2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011655405
Saved in:
6
Strategische Steuerung der Konsumentenorientierten Nachhaltigkeitskommunikation in den Sozialen Medien : eine Analyse der Wirkungsweisen von Kommunikationsvariationen auf das Onlin...
Dudda, Julia
-
2021
Persistent link: https://www.econbiz.de/10012622214
Saved in:
7
Antecedents of green purchase behaviour : an examination of moderating role of green wash fear
Rejikumar, G.
- In:
Global business review
17
(
2016
)
2
,
pp. 332-350
Persistent link: https://www.econbiz.de/10011583081
Saved in:
8
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
9
An empirical analysis of green experiential loyalty : a case study
Wu, Hung-Che
;
Cheng, Ching-Chan
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
1
,
pp. 69-105
Persistent link: https://www.econbiz.de/10012180987
Saved in:
10
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
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