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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
17,500
Lieferantenmanagement
17,387
Supplier relationship management
17,344
Markenführung
17,086
Brand image
11,047
Markenimage
10,930
Consumer behaviour
9,789
Konsumentenverhalten
9,689
Markenartikel
5,611
Brand
5,605
Lieferkette
5,284
Supply chain
5,284
Relationship marketing
4,987
Theorie
4,012
Theory
3,995
Deutschland
3,118
Germany
3,011
Markenpolitik
2,203
Social Web
2,111
Social web
2,108
Marketingmanagement
1,981
Marketing management
1,965
Online-Marketing
1,880
Internet marketing
1,853
USA
1,737
United States
1,716
Unternehmensnetzwerk
1,637
Business network
1,635
Business-to-business marketing
1,633
B-to-B-Marketing
1,628
Electronic Commerce
1,511
E-commerce
1,466
Werbewirkung
1,459
Advertising effects
1,446
Unternehmenskooperation
1,430
Inter-firm cooperation
1,367
Customer satisfaction
1,364
Einzelhandel
1,349
Kundenzufriedenheit
1,347
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Online availability
All
Undetermined
2,373
Free
609
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Article
4,033
Book / Working Paper
951
Journal
3
Type of publication (narrower categories)
All
Article in journal
3,635
Aufsatz in Zeitschrift
3,635
Aufsatz im Buch
387
Book section
387
Hochschulschrift
227
Thesis
189
Graue Literatur
127
Non-commercial literature
127
Collection of articles of several authors
98
Sammelwerk
98
Aufsatzsammlung
81
Working Paper
78
Arbeitspapier
76
Case study
60
Fallstudie
60
Conference paper
32
Konferenzbeitrag
32
Handbook
27
Handbuch
27
Bibliografie enthalten
26
Bibliography included
26
Guidebook
19
Ratgeber
19
Lehrbuch
18
Textbook
16
Konferenzschrift
11
Reprint
11
Conference proceedings
8
Collection of articles written by one author
6
Sammlung
6
Festschrift
4
Elektronischer Datenträger
3
Fallstudiensammlung
3
Glossar enthalten
3
Glossary included
3
Systematic review
3
Übersichtsarbeit
3
CD-ROM, DVD
2
Abstract
1
Bibliografie
1
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English
4,360
German
632
Polish
4
French
1
Italian
1
Dutch
1
Romanian
1
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Author
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Loureiro, Sandra Maria Correia
23
Svensson, Göran
22
Bruhn, Manfred
20
Gil Saura, Irene
20
Han, Heesup
17
Homburg, Christian
17
Hollebeek, Linda D.
16
Huber, Frank
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Casidy, Riza
12
Fournier, Susan
12
King, Ceridwyn
12
Ahlert, Dieter
11
Hyun, Sunghyup Sean
11
Japutra, Arnold
11
Kleinaltenkamp, Michael
11
Kumar, Vikas
11
Rahman, Zillur
11
Šerić, Maja
11
Ahn, Jiseon
10
Guzman, Francisco
10
Ivens, Björn Sven
10
Kumar, V.
10
Leckie, Civilai
10
Naudé, Peter
10
Sarkar, Abhigyan
10
Thaichon, Park
10
Vrontis, Demetris
10
Bauer, Hans H.
9
Burmann, Christoph
9
Eggert, Andreas
9
Iglesias, Oriol
9
Kunkel, Thilo
9
Mostert, Pierre
9
Nyadzayo, Munyaradzi W.
9
Palmatier, Robert W.
9
Back, Ki-Joon
8
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Springer Fachmedien Wiesbaden
13
Fördergesellschaft Marketing an der Universität Augsburg
3
Bundesvereinigung Logistik
2
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
American Marketing Association
1
Business Information Centre <Toronto>
1
Cranfield School of Management
1
Deutsche Gesellschaft für Logistik
1
Deutscher Industrie- und Handelskammertag
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutscher Universitäts-Verlag GmbH
1
ESCP-EAP European School of Management
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
INSEAD
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Kassel University Press GmbH
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Organisation for Economic Co-operation and Development
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Technische Universität Chemnitz
1
Tectum Verlag
1
Universität Bamberg <1979-1988>
1
Universität Greifswald
1
Universität Mannheim
1
Universität Rostock
1
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Published in...
All
Journal of business research : JBR
233
Industrial marketing management : the international journal for industrial and high-tech firms
227
Journal of retailing and consumer services
121
The journal of business & industrial marketing
113
The journal of product & brand management
101
The journal of brand management : an international journal
95
International journal of hospitality management
57
Journal of strategic marketing
48
SpringerLink / Bücher
47
Journal of business-to-business marketing
40
Journal of the Academy of Marketing Science
40
Asia Pacific journal of marketing and logistics
39
Cogent business & management
35
Journal of marketing
35
Marketing intelligence & planning
33
Psychology & marketing
33
Journal of travel and tourism marketing
31
The journal of services marketing
31
International journal of internet marketing and advertising : IJIMA
30
European journal of marketing : EJM
29
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
International journal of contemporary hospitality management
26
Journal of hospitality marketing & management
26
Journal of promotion management : innovations in planning and applied research
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Gabler Edition Wissenschaft
24
The service industries journal
24
Journal of marketing management : MM
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Springer eBook Collection / Business and Economics
21
European journal of marketing
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Business horizons
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing analytics : JMA
18
Service business
18
Tourism management : research, policies, practice
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of marketing communications
17
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Source
All
ECONIS (ZBW)
4,983
EconStor
2
USB Cologne (EcoSocSci)
2
Showing
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1
The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong
;
Park, Seong Yong
;
Baek, Ingee
;
Lee, Chun-Seon
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
Saved in:
2
Brand Community Management : eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851477
Saved in:
3
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
Saved in:
4
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Saved in:
5
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
8
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
9
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
10
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
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