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Understanding voter orientation in the context of political market orientation: is the political customer king?

Ormrod, Robert P.; Henneberg, Stephan C. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 108-130

Persistent link: https://www.econbiz.de/10003979646

An investigation into the relationship between political activity levels and political market orientation

Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 382-400

Persistent link: https://www.econbiz.de/10008650073

Political market orientation : an introduction

Ormrod, Robert P. - 2011

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Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators

Ormrod, Robert P. - 2011

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Political market orientation and the network party type : understanding relationship structures in political parties

Ormrod, Robert P. - 2014

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Defining political marketing

Ormrod, Robert P. - 2012

Persistent link: https://www.econbiz.de/10009632217

Understanding Voter Orientation in the Context of Political Market Orientation : Is the Political Customer King?

Ormrod, Robert P.; Henneberg, Stephan - 2010

This article develops a conceptual framework and measurement model of political market orientation (PMO). The relationships between different behavioural aspects of PMO and the attitudinal influences of such behaviour are analysed, and the study includes structural equation modelling to test...

Persistent link: https://www.econbiz.de/10014195345

The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms

Smirnova, Maria; Naudé, Peter; Henneberg, Stephan; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-53

Persistent link: https://www.econbiz.de/10008907890

Managing the customer horizon - final customers and the network perspective

Henneberg, Stephan; Mouzas, Stefanos - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 3, pp. 7-10

Persistent link: https://www.econbiz.de/10003505920

Changing network pictures: evidence from mergers and acquisitions

Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 36 (2007) 7, pp. 926-940

Persistent link: https://www.econbiz.de/10003532856