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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
87
Markenführung
87
Consumer behaviour
73
Konsumentenverhalten
73
Corporate reputation
48
Firmenimage
48
Brand image
35
Markenimage
35
Unternehmenskultur
28
Corporate culture
26
Marketing management
25
Marketingmanagement
25
Public relations
25
Relationship marketing
25
Theory
24
Öffentlichkeitsarbeit
24
Marketing
23
Theorie
22
USA
22
United States
22
Brand
21
Markenartikel
20
Brand architecture
19
Markenarchitektur
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation
15
Welt
15
World
15
Reputation
14
Strategisches Management
14
Strategic management
13
Unternehmenserfolg
13
Customer satisfaction
12
Firm performance
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Corporate social responsibility
11
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Undetermined
15
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19
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6
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18
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18
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2
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2
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English
25
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Woodside, Arch G.
15
Melewar, T. C.
10
Foroudi, Pantea
5
Jin, Zhongqi
4
Bang, Nguyen
3
Dennis, Charles
3
Akrout, Houcine
2
Baxter, Roger
2
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
Ko, Eunju
2
Raies, Karine
2
Zha, Dongmei
2
Ageeva, Elena
1
Ali, Maged
1
Ali, Raza
1
Balaji, M. S.
1
Bernal, Pedro Mir
1
Cardinale, Sylvia
1
Chaouali, Walid
1
Chen, Po-Ju
1
Cheng, Chia-wen
1
Coleman, Linda
1
De Villiers, Rouxelle
1
Do, Hyunji
1
El-Manstrly, Dahlia
1
Gibbert, Michael
1
Golfetto, Francesca
1
Guercini, Simone
1
Hammami, Samiha Mjahed
1
Harris, Lloyd C.
1
Huan, Tung-Cheng
1
Kitchen, Philip J.
1
Kohli, Gurdeep Singh
1
Lloyd, Stephen
1
Marvi, Reza
1
Megehee, Carol M.
1
Roy, Sanjit
1
Sadeque, Saalem
1
Sood, Suresh
1
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Advances in business marketing and purchasing
6
Journal of business research : JBR
3
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review : an international journal
1
Emerald insight
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
International studies of management and organization
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
The marketing review
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ECONIS (ZBW)
25
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1
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
2
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
3
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
4
Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Ali, Maged
;
Melewar, T. C.
;
Dennis, Charles
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 391-392
Persistent link: https://www.econbiz.de/10009761858
Saved in:
5
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
6
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
7
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
8
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
9
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
10
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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