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Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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New approach to customer segmentation based on changes in customer value
Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012
We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...
Persistent link: https://www.econbiz.de/10009724866
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Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
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Segmenting festival visitors using psychological commitment
Lee, Jenny; Kyle, Gerard T. - In: Journal of travel research : a quarterly publication of … 53 (2014) 5, pp. 656-669
Persistent link: https://www.econbiz.de/10010400544
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Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah; Malek, Kristin - In: Journal of hospitality marketing & management 24 (2015) 3/4, pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
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Identifying relevant segments of potential banking chatbot users based on technology adoption behavior
Alt, Mónika-Anetta; Ibolya, Vizeli - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10012819201
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012695820