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The role of perceived economic well-being and conspicuous consumption in creating customer wealth
Sinha, Neena; Verma, Pranay - In: International journal of business and globalisation : IJBG 25 (2020) 4, pp. 519-534
Persistent link: https://www.econbiz.de/10012270911
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Nachhaltige Nutzerintegration im Innovationsprozess
Fichter, Klaus - In: Nachhaltige Zukunftsmärkte : Orientierungen für …, (pp. 351 - 370). 2005
Persistent link: https://www.econbiz.de/10014547498
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What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K. - In: Journal of historical research in marketing 9 (2017) 1, pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
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The strategic choice of the firm with customization capability
Wang, Jue-Shyan; Chan, Shu-Ning - In: Research in world economy 5 (2014) 2, pp. 56-67
Persistent link: https://www.econbiz.de/10010462798
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Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships
Malefyt, Timothy de Waal - In: Journal of business anthropology 6 (2017) 1, pp. 89-101
This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in …, compared to a study of advertising from the outside. Working from within an agency affords access not only to forms of … relationships in advertising which define, produce and sustain various structures of power and knowledge capital that orient …
Persistent link: https://www.econbiz.de/10011695150
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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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The impact of purchase intent, word of mouth advertising and skill domain of seller on quality of customer relationship to sale life and savings insurance policies : (case study: D...
Rezaei, Mohsen; Nemati, Karim - In: Dutch journal of finance and management 1 (2017) 2/43, pp. 1-5
The aim of this study was to investigate the impact of purchase intent, word of mouth advertising and skill domain of … showed a significant positive relationship between purchase intent, word of mouth advertising and skill domain of seller with …
Persistent link: https://www.econbiz.de/10012063213