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Beziehungsmarketing
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Mobile app stickiness (MASS) and mobile interactivity : a conceptual model
Furner, Christopher P.
;
Racherla, Pradeep
;
Babb, Jeffry S.
- In:
The marketing review
14
(
2014
)
2
,
pp. 163-188
Persistent link: https://www.econbiz.de/10010417122
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2
Online customer service and retail type-product congruence
Suryandari, Retno Tanding
;
Paswan, Audhesh K.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10010233537
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3
Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
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