Similar Search Results

Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness

Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 62-80

Persistent link: https://www.econbiz.de/10011997998

The impact of the multi-channel retail mix on online store choice : does online experience matter?

Melis, Kristina; Campo, Katia; Breugelmans, Els; Lamey, Lien - In: Journal of retailing 91 (2015) 2, pp. 272-288

Persistent link: https://www.econbiz.de/10011309679

Advancing research on loyalty programs : a future research agenda

Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139

Persistent link: https://www.econbiz.de/10011339370

The effect of loyalty program expiration policy on consumer behavior

Breugelmans, Els; Liu-Thompkins, Yuping - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 537-550

Persistent link: https://www.econbiz.de/10011780859

The impact of an item-based loyalty program on consumer purchase behavior

Zhang, Jie; Breugelmans, Els - In: Journal of marketing research : JMR 49 (2012) 1, pp. 50-65

Persistent link: https://www.econbiz.de/10009507247

Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics

Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 455-476

Persistent link: https://www.econbiz.de/10012793434

Refocusing loyalty programs in the era of big data : a societal lens paradigm

Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418

Persistent link: https://www.econbiz.de/10012417694

Refocusing Loyalty Programs in the Era of Big Data : A Societal Lens Paradigm

Stourm, Valeria; Neslin, Scott; Bradlow, Eric; … - 2020

Big data and technological change have enabled loyalty programs to become more prevalent and complex. How these developments influence society has been overlooked, both in academic research and in practice. We argue why this issue is important and propose a framework to refocus loyalty programs...

Persistent link: https://www.econbiz.de/10014031894

The consumer production journey : marketing to consumers as co-producers in the sharing economy

Dellaert, Benedict G. C. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 238-254

Persistent link: https://www.econbiz.de/10012022570

The consumer production journey : marketing to consumers as co-producers in the sharing economy

Dellaert, Benedict G. C. - 2018

Persistent link: https://www.econbiz.de/10011888038