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Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes

Manu C; Sreejesh, S.; Paul, Justin - In: International journal of hospitality management 96 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012585701

Effect of online social media marketing efforts on customer response

Upadhyay, Yogesh; Paul, Justin; Baber, Ruturaj - In: Journal of consumer behaviour 21 (2022) 3, pp. 554-571

Persistent link: https://www.econbiz.de/10013275508

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412

Persistent link: https://www.econbiz.de/10013280107

Resolving complaints online : development and validation of customers' perceived webcare scale

Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10013284044

Service quality, consumer satisfaction and loyalty in hospitals : thinking for the future

Meesala, Appalayya; Paul, Justin - In: Journal of retailing and consumer services 40 (2018), pp. 261-269

Persistent link: https://www.econbiz.de/10011801977

Impact of individual market orientation on selling and customer orientation

Baber, Ruturaj; Kaurav, Rahul Pratap Singh; Paul, Justin - In: Journal of strategic marketing 28 (2020) 4, pp. 288-303

Persistent link: https://www.econbiz.de/10012313902

Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA

Dogra, Nikhil; Adil, Mohd; Sadiq, Mohd; Dash, Ganesh; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014253481

Analyzing Customer Experience from Their Complaints Using Data Mining Technique

Singh, Ranjit; Agarwal, Suman; Paul, Justin; Pandiya, … - 2022

The main objective of this research is to identify the customers’ negative experiences extracted from the customers’ complaints of diagnostic centres using data mining tools. The paper uses customers’ complaints data raised against reputed clinics on the complaints’ website. The research...

Persistent link: https://www.econbiz.de/10014082441

Like it or not! : brand communication on social networking sites triggers consumer-based brand equity

Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398

Persistent link: https://www.econbiz.de/10013328299

Consumers' relationship with mass prestige brands and happiness

Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, … - In: European management review : EMR 20 (2023) 2, pp. 306-325

Persistent link: https://www.econbiz.de/10014325427