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Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders

Nor Asiah Omar; Syed Shah Alam; Norzalita Abd Aziz; … - In: Journal of business economics and management 12 (2011) 2, pp. 332-352

Persistent link: https://www.econbiz.de/10009533062

Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes : evidence from Malaysia

Nor Asiah Omar; Che Aniza Che Wel; Norzalita Abd Aziz; … - In: Measuring business excellence : the journal of … 17 (2013) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10009753296

Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs

Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41

Persistent link: https://www.econbiz.de/10009356703

Program Benefits, Satisfaction and Loyalty in Retail Loyalty Program : Exploring the Roles of Program Trust and Program Commitment

Omar, Nor Asiah - 2011

Investigations to determine whether benefits that members derived from a loyalty program could influence their satisfaction, trust, commitment, loyalty with the program and ultimately store loyalty are critical to elucidating the roles and significance of constructs and advancing management...

Persistent link: https://www.econbiz.de/10013130994

Measuring service quality in retail loyalty programmes (LPSQual) : implications for retailers' retention strategies

Nor Asiah Omar; Musa, Rosidah - In: International journal of retail & distribution management 39 (2011) 10, pp. 759-784

Persistent link: https://www.econbiz.de/10009376916

Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users

Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342

Persistent link: https://www.econbiz.de/10010474271

The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables

Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491

Persistent link: https://www.econbiz.de/10012392734

The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets

Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199

Persistent link: https://www.econbiz.de/10011633628

Exploring the influence of store attributes on customer experience and customer engagement

Suhaily Mohd Ramly; Nor Asiah Omar - In: International journal of retail & distribution management 45 (2017) 11, pp. 1138-1158

Persistent link: https://www.econbiz.de/10011815069

Social media, relationship marketing and corporate ESG performance

Ye, Xu; Hou, Rong; Wang, Shihan; Nor Asiah Omar - In: Finance research letters 63 (2024), pp. 1-7

Persistent link: https://www.econbiz.de/10014531529