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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
135
Konsumentenverhalten
130
Consumer experience
72
Hedonic consumption
36
consumer experience
36
hedonic consumption
26
Brand management
24
Relationship marketing
24
Markenführung
23
Einzelhandel
19
Retail trade
19
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
15
Hedonic price index
15
Hedonischer Preisindex
15
Markenimage
15
Art infusion
12
Emotion
12
Luxury goods
12
Luxusgüter
12
Private consumption
10
Privater Konsum
10
Satisfaction
10
Virtual reality
10
Virtuelle Realität
10
Brand
9
Markenartikel
9
Social Web
9
Social web
9
Arts
8
Consumer Experience
8
Dienstleistungsqualität
8
Kunst
8
Online retailing
8
Online-Handel
8
Service quality
8
Advertising
7
Bibliometrics
7
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22
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1
Graue Literatur
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1
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1
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English
24
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Alnsour, Ibrahim Radwan
1
Becker, Larissa Carine Braz
1
Bigné Alcañiz, J. Enrique
1
Chan, Elisa K.
1
Chang, Yaping
1
Chauhan, Sumedha
1
Chen, Jialie
1
Chinelato, Flavia Braga
1
Corsi, Armando Maria
1
Cuesta-Valiño, Pedro
1
Duncan, Tom
1
Fischer, Lukas
1
Fortin, Whitney
1
Gaetjens, Amy
1
García-Henche, Blanca
1
Geng, Lixiao
1
Goel, Suhsma
1
Gotteland, David
1
Gutiérrez-Rodríguez, Pablo
1
Harmeling, Colleen
1
Hsia, Tzyh-Lih
1
Jaakkola, Elina
1
Krafft, Manfred
1
Kumar, Vikas
1
Köcher, Sören
1
Li, Qi
1
Li, You
1
Li, Zhen
1
MacQuilken, Lisa
1
Mathies, Christine
1
Merle, Aurélie
1
Mishra, Sita
1
Mukhopadhyay, Sandip
1
Muskat, Birgit
1
Núnez-Barriopedro, Estela
1
Oliveira, Alessandro Silva de
1
Oliveira, Mauro José de
1
Patterson, Paul G.
1
Peng, Lifeng
1
Piyathasanan, Bhuminan
1
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Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
Journal of strategic marketing
2
Australasian marketing journal
1
Cogent business & management
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of destination marketing & management
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Routledge-Giappichelli studies in business and management
1
Sport management review
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
24
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1
Retail store environment and customer experience : a paradigm
Sachdeva, Ishita
;
Goel, Suhsma
- In:
Journal of fashion marketing and management
19
(
2015
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10011443450
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2
Customer engagement in domestic wine tourism : the role of motivations
Gaetjens, Amy
;
Corsi, Armando Maria
;
Plewa, Carolin
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014285182
Saved in:
3
Enhancing the experience of needs satisfaction through service engagement : a case of commercial fitness centers in Malaysia
Teik, Derek Ong Lai
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011302928
Saved in:
4
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
5
Are my symptoms serious Dr. Google? : a resource-based typology of value co-destruction in online self-diagnosis
Robertson, Nichola
;
Polonsky, Michael J.
;
MacQuilken, Lisa
- In:
Australasian marketing journal
22
(
2014
)
3
,
pp. 246-256
Persistent link: https://www.econbiz.de/10010427955
Saved in:
6
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
7
"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas
-
2021
Persistent link: https://www.econbiz.de/10012653558
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8
Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
9
Omnichannel retailing : the role of situational involvement in facilitating consumer experiences
Hsia, Tzyh-Lih
;
Wu, Jen-Her
;
Xu, Xiaoyu
;
Li, Qi
;
Peng, …
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012418450
Saved in:
10
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
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