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A review and a conceptual framework of the key value drivers of mass customisation
Damm, Raphael; Pablos Heredero, Carmen de; Rodríguez … - In: International journal of technology marketing : IJTMkt 8 (2013) 4, pp. 411-430
Persistent link: https://www.econbiz.de/10010201176
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Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor; Nyadzayo, Munyaradzi W.; Casidy, Riza - In: Industrial marketing management : the international … 97 (2021), pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
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Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.; Mohan, Mayoor; Casidy, Riza - In: Industrial marketing management : the international … 91 (2020), pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
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The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya; He, Yi; Chen, Qimei; Hu, Miao - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
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The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza; Lie, David Sugianto - In: Industrial marketing management : the international … 109 (2023), pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
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Kundeneinbindung in den Produktinnovationsprozeß : Bestandsaufnahme, Determinanten und Erfolgsauswirkungen
Gruner, Kjell E. - 1997
Persistent link: https://www.econbiz.de/10000639954
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Nachfrageorientierte Produktgestaltung auf Investitionsgütermärkten
Schmidt-Gallas, Dirk - 1998
Persistent link: https://www.econbiz.de/10000676143
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An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon; Heath, Timothy B. - In: Psychology & marketing 25 (2008) 10, pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
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Einsatz der Rechnung als Marketing-Instrument
Teichert, Thorsten; Aholt, Andreas - In: Die Unternehmung : Swiss journal of business research … 62 (2008) 6, pp. 573-598
Persistent link: https://www.econbiz.de/10003785906