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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Experiment
43,521
Theorie
27,534
Theory
27,124
Entscheidung
23,160
Decision
19,920
Entscheidungstheorie
9,219
Relationship marketing
8,837
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8,105
USA
7,723
Spieltheorie
7,608
United States
7,456
Markenführung
7,396
Brand management
7,393
Game theory
7,329
Markenimage
6,559
Brand image
6,535
Deutschland
5,735
Online-Handel
5,487
Online retailing
5,474
Kundenzufriedenheit
5,446
Customer satisfaction
5,445
Germany
5,305
Social Web
4,791
Social web
4,789
Online-Marketing
4,466
Internet marketing
4,440
Dienstleistungsqualität
4,431
Service quality
4,426
Brand
4,226
Markenartikel
4,222
Einzelhandel
4,191
Verhaltensökonomik
4,156
Retail trade
4,111
Behavioral economics
4,110
Vertrauen
4,099
Confidence
4,064
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3,895
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Verhoef, Peter C.
26
Huber, Frank
24
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Usman, Osly
17
Ahn, Jiseon
16
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Arbeitsmarktservice Österreich
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
Österreichisches Institut für Wirtschaftsforschung
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Business Information Centre <Toronto>
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
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Journal of retailing and consumer services
462
Journal of business research : JBR
359
International journal of hospitality management
165
The journal of services marketing
118
The journal of product & brand management
97
Journal of the Academy of Marketing Science
78
The journal of brand management : an international journal
77
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
69
International journal of contemporary hospitality management
69
Journal of travel and tourism marketing
68
Journal of retailing
67
Journal of strategic marketing
65
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
SpringerLink / Bücher
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of electronic customer relationship management : IJECRM
35
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ECONIS (ZBW)
8,840
EconStor
5
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
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1
Between death and life : a formal
decision
model to decide on customer recovery investments
Kleindienst, Dominikus
;
Waldmann, Daniela
- In:
Electronic markets : the international journal on …
28
(
2018
)
4
,
pp. 423-435
Persistent link: https://www.econbiz.de/10012003972
Saved in:
2
The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi
;
Hsee, Christopher K.
;
Talloen, Joachim H.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
Saved in:
3
Decisions when interacting in customer-supplier relationships
Guercini, Simone
;
La Rocca, Antonella
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 380-387
Persistent link: https://www.econbiz.de/10013494059
Saved in:
4
Managerial
decision
making in customer management : adaptive, fast and frugal?
Bauer, Johannes
;
Schmitt, Philipp
;
Morwitz, Vicki G.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10009776510
Saved in:
5
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
6
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
7
Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
Saved in:
8
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
9
Mental conversion : a customer service strategy impacting shopping experiences
Meng, Yan
;
Gould, Stephen J.
;
Song, Lei
;
Chang, Hua
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 464-477
Persistent link: https://www.econbiz.de/10014276921
Saved in:
10
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
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