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~subject:"Beziehungsmarketing"
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Regulatory fit: A meta-analyti...
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Beziehungsmarketing
Consumer behaviour
122
Konsumentenverhalten
118
Einzelhandel
60
Retail trade
59
Relationship marketing
57
USA
33
United States
33
Service quality
29
Social Web
27
Social web
27
Customer satisfaction
25
Dienstleistungsqualität
23
Marketing
23
Kundenzufriedenheit
22
Internet marketing
21
Online-Marketing
21
Marketingmanagement
19
Preismanagement
19
Pricing strategy
19
Marketing management
18
Customer service
14
Ladengestaltung
13
Lieferantenmanagement
13
Store design
13
Supplier relationship management
13
E-commerce
12
Electronic Commerce
12
Emotion
12
Online retailing
12
Online-Handel
12
Theorie
12
Theory
12
Kundenservice
11
Meta-analysis
11
Retailing
11
marketing
11
Advertising
10
Advertising effects
10
Artificial intelligence
10
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4
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Collection of articles of several authors
2
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English
54
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Grewal, Dhruv
27
Ruyter, Ko de
24
Wetzels, Martin
11
Roggeveen, Anne L.
9
Keeling, Debbie Isobel
4
Mahr, Dominik
4
Nordfält, Jens
4
Chylinski, Mathew
3
Keeling, Debbie I.
3
Beitelspacher, Lauren Skinner
2
Dant, Rajiv P.
2
Daryanto, Ahmad
2
Feinberg, Richard A.
2
Gangstad, Elizabeth
2
Heller, Jonas
2
Herhausen, Dennis
2
Hilken, Tim
2
Huang, Ming-Hui
2
Lindsey-Mullikin, Joan
2
Monroe, Kent B.
2
Noble, Stephanie M.
2
Palmatier, Robert W.
2
Patterson, Paul G.
2
Plangger, Kirk
2
Rapp, Adam
2
Schweiger, Elisa B.
2
Warrington, Patricia T.
2
Ahlbom, Carl-Philip
1
Altman, Daniel
1
Arnold, Todd J.
1
Baker, Thomas L.
1
Benoit, Sabine
1
Bharadwaj, Neeraj
1
Birgelen, Marcel van
1
Blazevic, Vera
1
Blut, Markus
1
Bolton, Ruth
1
Brock, Christian
1
Bügel, Marnix S.
1
Carlson, Jamie
1
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Published in...
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Journal of retailing
10
Journal of the Academy of Marketing Science
7
Journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
Contemporary research in e-branding
1
Customer relationship management in electronic markets
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Handbook of research on customer engagement
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Legends in marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
54
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1
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
2
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Saved in:
3
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
4
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
5
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
6
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
7
The impact of attitud strength on customer-oriented priority setting by decision-makers : an empirical investigation
Birgelen, Marcel van
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
6
,
pp. 763-783
Persistent link: https://www.econbiz.de/10001845697
Saved in:
8
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
9
The future of frontline research : invited commentaries
Rafaeli, Anat
;
Altman, Daniel
;
Gremler, Dwayne D.
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
Saved in:
10
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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