Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Targeted advertising in the br...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Werbung
13,748
Online-Marketing
12,888
Internet marketing
12,666
Theorie
10,740
Theory
10,533
Advertising
10,332
Relationship marketing
9,676
Markenführung
8,555
Brand management
8,540
Social Web
8,261
Social web
8,253
Werbewirkung
7,891
Advertising effects
7,666
Markenimage
7,035
Brand image
6,985
USA
6,224
Online-Handel
6,130
Online retailing
6,115
United States
5,887
Deutschland
5,875
Kundenzufriedenheit
5,521
Customer satisfaction
5,518
Germany
5,065
Electronic Commerce
4,841
Markenartikel
4,645
E-commerce
4,596
Brand
4,562
Dienstleistungsqualität
4,344
Service quality
4,341
Einzelhandel
4,316
Marketingmanagement
4,266
Marketing management
4,216
Retail trade
4,204
Verbraucherverhalten
3,582
Experiment
3,573
Marketing
3,508
Viral marketing
3,460
more ...
less ...
Online availability
All
Undetermined
4,748
Free
1,522
Type of publication
All
Article
7,872
Book / Working Paper
1,810
Journal
6
Type of publication (narrower categories)
All
Article in journal
7,290
Aufsatz in Zeitschrift
7,290
Aufsatz im Buch
550
Book section
550
Hochschulschrift
313
Thesis
245
Graue Literatur
215
Non-commercial literature
215
Working Paper
149
Arbeitspapier
143
Collection of articles of several authors
109
Sammelwerk
109
Aufsatzsammlung
81
Conference paper
77
Konferenzbeitrag
77
Ratgeber
47
Guidebook
43
Case study
36
Fallstudie
36
Lehrbuch
22
Bibliografie enthalten
21
Bibliography included
21
Konferenzschrift
18
Handbook
17
Handbuch
17
Collection of articles written by one author
16
Sammlung
16
Textbook
16
Reprint
10
Conference proceedings
9
Glossar enthalten
7
Glossary included
7
Festschrift
6
Mehrbändiges Werk
3
Multi-volume publication
3
Systematic review
3
Übersichtsarbeit
3
Interview
2
Mikroform
2
Accompanied by computer file
1
more ...
less ...
Language
All
English
9,003
German
686
French
3
Czech
1
Italian
1
Dutch
1
Polish
1
more ...
less ...
Author
All
Han, Heesup
40
Hollebeek, Linda D.
36
Verhoef, Peter C.
30
Mattila, Anna S.
28
Huber, Frank
25
Loureiro, Sandra Maria Correia
25
Kumar, V.
24
Klaus, Philipp
20
Bang, Nguyen
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Grewal, Dhruv
17
Quach, Sara
17
Usman, Osly
17
Ahn, Jiseon
16
Balaji, M. S.
16
Gil Saura, Irene
16
Khan, Imran
16
So, Kevin Kam Fung
16
Aksoy, Lerzan
15
Harrigan, Paul
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Schumann, Jan Hendrik
15
Sesé, F. Javier
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Malthouse, Edward C.
14
Neslin, Scott A.
14
Rahman, Zillur
14
Roy, Sanjit
14
Bilgihan, Anil
13
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
13
American Marketing Association
8
IGI Global
7
Information Resources Management Association
4
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
European Marketing Academy
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <17., 2018, Valencia>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
INSEAD
1
Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Kanada / Department of Industry, Trade and Commerce
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
467
Journal of business research : JBR
377
International journal of hospitality management
168
The journal of services marketing
120
The journal of product & brand management
101
The journal of brand management : an international journal
85
Journal of the Academy of Marketing Science
80
Industrial marketing management : the international journal for industrial and high-tech firms
79
Psychology & marketing
77
Journal of hospitality marketing & management
76
Cogent business & management
75
Journal of strategic marketing
75
Asia Pacific journal of marketing and logistics
71
International journal of contemporary hospitality management
71
Journal of travel and tourism marketing
70
The service industries journal
69
Journal of retailing
68
SpringerLink / Bücher
59
Marketing intelligence & planning
58
Journal of service management
57
International journal of internet marketing and advertising : IJIMA
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
Journal of marketing
54
The international review of retail, distribution and consumer research
54
European journal of marketing : EJM
53
Services marketing quarterly
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of service research : JSR
50
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
The international journal of bank marketing : IJBM
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
Service business
41
International journal of electronic customer relationship management : IJECRM
40
Journal of promotion management : innovations in planning and applied research
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Business horizons
37
more ...
less ...
Source
All
ECONIS (ZBW)
9,671
EconStor
7
OLC EcoSci
6
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
9,688
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customization of online
advertising
: the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
2
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
5
How
advertising
relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
6
Effects of traditional
advertising
and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
7
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
8
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
9
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
10
Investigating the nexus between the types of
advertising
messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
