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~subject:"Beziehungsmarketing"
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Anwendungsorientiertes Seminar...
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Beziehungsmarketing
Konsumentenverhalten
52
Consumer behaviour
51
Germany
29
Deutschland
28
Relationship marketing
27
Corporate reputation
18
Firmenimage
18
Social Web
17
Social web
17
Customer satisfaction
15
Marketing
15
Kundenzufriedenheit
14
Electronic Commerce
12
Measurement
12
Messung
12
Dienstleistungsqualität
11
Service quality
11
United States
11
E-commerce
10
USA
10
Arbeitsverhalten
8
Brand management
8
Customer service
8
Dienstleistungssektor
8
Emotion
8
Kundenservice
8
Markenführung
8
Market research
8
Marktforschung
8
Service industry
8
Work behaviour
8
Arbeitskräfte
7
Complaint management
7
Marketing management
7
Marketingmanagement
7
Workforce
7
Arbeitszufriedenheit
6
Beschwerdemanagement
6
Cluster analysis
6
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Online availability
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Undetermined
8
Free
2
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Article
26
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammelwerk
1
Sammlung
1
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Language
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English
19
German
8
Author
All
Walsh, Gianfranco
27
Beatty, Sharon E.
5
Wiedmann, Klaus-Peter
5
Schaarschmidt, Mario
4
Albrecht, Arne Keno
3
Bartikowski, Boris
2
Brach, Simon
2
Buxel, Holger
2
Dose, David
2
Elsner, Ralf
2
Klee, Alexander
2
Niermann, Stefan
2
Rosenbaum, Mark S.
2
Bertram, Matthias
1
Christ-Brendemühl, Sonja
1
Duvenhorst, Carsten
1
Evanschitzky, Heiner
1
Frenze, Tobias
1
Frenzel, Tobias
1
Gremler, Dwayne D.
1
Groth, Markus
1
Hassan, Louise
1
Hennig-Thurau, Thorsten
1
Herpen, Erica van
1
Holloway, Betsy Bugg
1
Klinner-Möller, Nicole
1
Korflesch, Harald F. O. von
1
Labenz, Franziska
1
Linzmajer, Marc
1
Mitchell, Vincent-Wayne
1
Möhring, Michael
1
Nguyen, Helena
1
Schäfers, Tobias
1
Shiu, Edward
1
Toropov, Vassisli
1
Wagner, Tillmann
1
Waßmann, Tobias
1
Wozniak, Richard
1
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Institution
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Gottfried Wilhelm Leibniz Universität Hannover
1
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Jahrbuch der Absatz- und Verbrauchsforschung
3
European management journal
2
Journal of business research : JBR
2
Journal of service research
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Zeitschrift für Energiewirtschaft : ZfE
2
British journal of management : BJM
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
International journal of innovation management
1
International journal of retail & distribution management
1
Marketing : ZFP ; journal of research and management
1
Reputation Management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
27
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1
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
2
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
Saved in:
3
Customer-induced interactions and innovation in professional services : the case of software customisation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Bertram, Matthias
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
Saved in:
4
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
5
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
6
The effect of compensation size on recovery satisfaction after group service failures: the role of group versus individual service recovery
Albrecht, Arne Keno
;
Schäfers, Tobias
;
Walsh, Gianfranco
; …
- In:
Journal of service research
22
(
2019
)
1
,
pp. 60-74
Persistent link: https://www.econbiz.de/10012005769
Saved in:
7
Perceptions of group versus individual service failures and their effects on customer outcomes : the role of attributions and customer entitlement
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of service research : JSR
20
(
2017
)
2
,
pp. 188-203
Persistent link: https://www.econbiz.de/10011684846
Saved in:
8
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
9
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
10
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
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