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~subject:"Beziehungsmarketing"
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What is co-creation? : an inte...
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Beziehungsmarketing
Relationship marketing
25,951
Value creation
13,986
Betriebliche Wertschöpfung
13,821
Consumer behaviour
9,233
Konsumentenverhalten
9,199
Customer satisfaction
5,496
Kundenzufriedenheit
5,450
Service quality
4,100
Dienstleistungsqualität
4,090
Kundenintegration
3,919
Customer integration
3,912
Deutschland
3,222
Theorie
3,198
Theory
3,177
Germany
3,144
Lieferantenmanagement
2,860
Supplier relationship management
2,856
Brand management
2,770
Markenführung
2,764
Social Web
2,668
Social web
2,667
Innovation
2,371
Globalisierung
2,288
Globalization
2,263
Electronic Commerce
2,133
Supply chain
2,113
Lieferkette
2,108
Innovationsmanagement
2,089
E-commerce
2,049
Innovation management
2,047
Marketingmanagement
2,041
Marketing management
2,030
Brand image
1,968
Markenimage
1,961
Online-Marketing
1,779
Internet marketing
1,760
Kundenwert
1,687
Customer value
1,668
Welt
1,622
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Sammelwerk
551
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Fallstudie
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Aufsatzsammlung
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Ratgeber
230
Guidebook
213
Bibliografie enthalten
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Bibliography included
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Lehrbuch
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Conference paper
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Konferenzbeitrag
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Textbook
127
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Handbuch
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102
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70
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Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Springer Fachmedien Wiesbaden
61
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
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Universität Mannheim
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Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
646
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
25,129
USB Cologne (EcoSocSci)
69
EconStor
49
OLC EcoSci
24
USB Cologne (business full texts)
5
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1
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
3
How emotions impact the interactive value formation process during problematic social media
interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
4
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
5
Virtual
interactions
and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
6
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm
interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
7
User producer interaction in context
Nahuis, Roel
;
Moors, Ellen H. M.
;
Smits, Ruud
- In:
Technological forecasting & social change : an …
79
(
2012
)
6
,
pp. 1121-1134
Persistent link: https://www.econbiz.de/10009617911
Saved in:
8
Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha
;
Patrício, Lia
;
Nunes, Nuno Jardim
- In:
Journal of service management
23
(
2012
)
3
,
pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
Saved in:
9
Co-creation and the factors that influence a consumer's willingness to co-create value
Boadi, Portia Opoku
;
Liu, Yijun
;
Karikari, Ama Foriwaa
; …
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012302675
Saved in:
10
Representative co-production : broadening the scope of the public service logic
Eriksson, Erik Masao
- In:
Public management review
21
(
2019
)
2
,
pp. 291-314
Persistent link: https://www.econbiz.de/10012178734
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