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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
81,940
Konsumentenverhalten
79,461
Service quality
21,439
Dienstleistungsqualität
20,688
Brand management
17,496
Markenführung
17,082
Relationship marketing
11,368
Brand image
11,035
Markenimage
10,918
Theorie
10,675
Theory
10,482
Customer satisfaction
9,375
Kundenzufriedenheit
9,027
USA
6,576
Markenartikel
6,351
Brand
6,320
United States
6,301
Deutschland
5,984
Online-Handel
5,712
Online retailing
5,699
Germany
5,603
Social Web
5,574
Social web
5,569
Online-Marketing
5,166
Internet marketing
5,132
Einzelhandel
4,547
Retail trade
4,496
Werbewirkung
4,066
Advertising effects
4,015
Electronic Commerce
3,980
E-commerce
3,845
Verbraucherverhalten
3,569
Emotion
3,558
Marketingmanagement
3,549
Marketing management
3,542
Experiment
3,525
Advertising
3,396
Werbung
3,326
Pricing strategy
3,008
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Undetermined
5,302
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1,788
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Article
9,229
Book / Working Paper
2,086
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4
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Article in journal
8,535
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Aufsatz im Buch
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Hochschulschrift
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Graue Literatur
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Non-commercial literature
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Working Paper
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Arbeitspapier
179
Collection of articles of several authors
123
Sammelwerk
123
Aufsatzsammlung
90
Conference paper
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Konferenzbeitrag
85
Case study
60
Fallstudie
60
Bibliografie enthalten
37
Bibliography included
37
Lehrbuch
25
Ratgeber
24
Guidebook
23
Textbook
22
Handbook
20
Handbuch
20
Konferenzschrift
20
Reprint
17
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15
Sammlung
15
Conference proceedings
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7
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7
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5
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English
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German
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French
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Italian
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Han, Heesup
48
Hollebeek, Linda D.
35
Mattila, Anna S.
35
Gil Saura, Irene
31
Verhoef, Peter C.
30
Bruhn, Manfred
28
Huber, Frank
28
Loureiro, Sandra Maria Correia
27
Prentice, Catherine
27
Kumar, V.
26
Rather, Raouf Ahmad
23
Klaus, Philipp
22
Bang, Nguyen
20
Hyun, Sunghyup Sean
19
Mittal, Vikas
19
Neslin, Scott A.
19
Herrmann, Andreas
18
Khan, Imran
18
Usman, Osly
18
Ahn, Jiseon
17
Bauer, Hans H.
17
Gustafsson, Anders
17
Lemon, Katherine N.
17
So, Kevin Kam Fung
17
Wong, IpKin Anthony
17
Evanschitzky, Heiner
16
Japutra, Arnold
16
Kumar, Vikas
16
McColl-Kennedy, Janet R.
16
Rahman, Zillur
16
Balaji, M. S.
15
Foscht, Thomas
15
Grewal, Dhruv
15
Karjaluoto, Heikki
15
Qu, Hailin
15
Quach, Sara
15
Schramm-Klein, Hanna
15
Sesé, F. Javier
15
Sreejesh, S.
15
Swoboda, Bernhard
15
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Springer Fachmedien Wiesbaden
17
American Marketing Association
8
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
European Health Care Conference <2, 2011, Hamburg>
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft zur Erforschung des Markenwesens
2
Logos Verlag Berlin
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Springer-Verlag GmbH
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Banking-Forum Liechtenstein <2, 2003, Vaduz>
1
Bertelsmann Stiftung
1
Business Information Centre <Toronto>
1
Christel DeHaan Tourism and Travel Research Institute <Nottingham>
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
Gesundheitsstadt Berlin e.V.
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Great Britain / Customs Establishment
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
INSEAD
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
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Published in...
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Journal of retailing and consumer services
502
Journal of business research : JBR
423
International journal of hospitality management
209
The journal of services marketing
158
The service industries journal
112
The journal of product & brand management
110
The journal of brand management : an international journal
103
Journal of hospitality marketing & management
94
Industrial marketing management : the international journal for industrial and high-tech firms
92
International journal of contemporary hospitality management
92
Journal of travel and tourism marketing
92
Journal of the Academy of Marketing Science
89
Cogent business & management
85
Journal of strategic marketing
83
Psychology & marketing
82
Asia Pacific journal of marketing and logistics
81
Journal of service management
74
SpringerLink / Bücher
73
Journal of retailing
72
Tourism management : research, policies, practice
70
Journal of service research : JSR
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
68
Marketing intelligence & planning
66
Service business
66
Journal of marketing
65
Services marketing quarterly
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
European journal of marketing : EJM
61
The international review of retail, distribution and consumer research
57
International journal of retail & distribution management
52
International journal of internet marketing and advertising : IJIMA
51
The international journal of bank marketing : IJBM
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
46
International journal of electronic customer relationship management : IJECRM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of service research
42
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Source
All
ECONIS (ZBW)
11,297
EconStor
11
OLC EcoSci
9
USB Cologne (EcoSocSci)
2
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1
Brand credibility and customer-based brand equity : a service recovery perspective
Rifi, Azzam
;
Mostafa, Rania B.
- In:
Journal of financial services marketing
27
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013170430
Saved in:
2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Chan, Sow Hup
;
Wan, Yim King Penny
;
Jeong, Miyoung
- In:
The journal of gambling business and economics
13
(
2020
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
Saved in:
6
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
7
Understanding passengers' satisfaction and loyalty towards ridesharing services
M. F. Shamsudin
;
Abu Bakar, Abdul Rahim
;
Hashim, Fariza
- In:
Global business and organizational excellence : GBOE
42
(
2023
)
2
,
pp. 29-44
Persistent link: https://www.econbiz.de/10013472463
Saved in:
8
Factors affecting brand switching in telecommunication industry in Kathmandu valley
Thagunna, Suresh Singh
- In:
Nepalese journal of economics : a publication of …
7
(
2023
)
3
,
pp. 159-173
Persistent link: https://www.econbiz.de/10014422582
Saved in:
9
Leveraging experience quality to increase loyalty of digital wallet user in Indonesia
Lubaba, Hanny
;
Rohman, Fatchur
;
Surachman
-
2022
Persistent link: https://www.econbiz.de/10013406927
Saved in:
10
The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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