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The co-creation paradigm
Ramaswamy, Venkatram; Ozcan, Kerimcan - 2014
Persistent link: https://www.econbiz.de/10010355908
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A holistic view of value generation process in a SSBI environment : a service dominant logic perspective
Bani-Hani, Imad; Pareigis, Jörg; Tona, Olgerta; … - In: Journal of decision systems 27 (2018), pp. 46-55
Persistent link: https://www.econbiz.de/10012161962
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Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D. - In: Customer engagement : contemporary issues and challenges, (pp. 67-82). 2016
Persistent link: https://www.econbiz.de/10011430591
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil; Schuckert, Markus - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 656-676
Persistent link: https://www.econbiz.de/10011386965
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
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How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia; Lopes, João - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
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Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave; Wang, Jeff Jianfeng - In: Journal of business research : JBR 74 (2017), pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
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Entrepreneurial co-creation : a research vision to be materialised
Shams, S. M. Riad; Kaufmann, Hans Rüdiger - In: Management decision : MD 54 (2016) 6, pp. 1250-1268
Persistent link: https://www.econbiz.de/10011516754
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Co-creating a CSR strategy with customers to delivere greater value
O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N.; … - In: Disciplining the undisciplined? : perspectives from …, (pp. 89-107). 2018
Persistent link: https://www.econbiz.de/10011810081