Similar Search Results

Customer-based place brand equity and tourism : a regional identity perspective

Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527

Persistent link: https://www.econbiz.de/10012880233

Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction

Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257

Persistent link: https://www.econbiz.de/10011628391

It's all about the brand : place brand credibility, place attachment, and consumer loyalty

Reitsamer, Bernd; Brunner-Sperdin, Alexandra - In: The journal of brand management : an international journal 28 (2021) 3, pp. 291-301

Persistent link: https://www.econbiz.de/10012550279

Consumer-brand engagement with e-commerce market place brands

Mohanty, Pankaj Kumar; Dey, Dipanjan Kumar - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 21-37

Persistent link: https://www.econbiz.de/10012292167

Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal

Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744

Persistent link: https://www.econbiz.de/10012257676

Mazovia brand awareness among corporate customers : implications for local authorities

Młotkowska, Katarzyna; Kowalik, Izabela - In: Central European Management Journal 31 (2023) 1, pp. 130-145

Purpose The aim of the study was to determine the region brand's strength by measuring the awareness of the regional brand elements, associations and the perception of the region's promotional activity in the corporate customers' group. Design/methodology/approach To obtain the necessary data,...

Persistent link: https://www.econbiz.de/10014515765