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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter - In: The journal of brand management : an international journal 21 (2014) 9, pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
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The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.; Chen, Weifeng - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
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Consumer satisfaction and loyalty : two main consequences of retailer personality
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 19 (2012) 6, pp. 644-652
Persistent link: https://www.econbiz.de/10009655495
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Corporate image heritage : a customer view of corporate heritage
Rindell, Anne - In: Foundations of corporate heritage, (pp. 275-287). 2017
Persistent link: https://www.econbiz.de/10011656858
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Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943