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Consumers’ Preferences for Mob...
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Beziehungsmarketing
Indien
117,693
India
95,158
Konsumentenverhalten
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Consumer behaviour
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Theorie
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4,821
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Social Web
4,816
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4,732
Einzelhandel
4,629
Retail trade
4,541
Online-Marketing
4,494
Internet marketing
4,467
Markenartikel
4,293
Brand
4,292
Schätzung
3,962
Electronic Commerce
3,920
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Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Verhoef, Peter C.
27
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
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Bang, Nguyen
18
Usman, Osly
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Ahn, Jiseon
16
Khan, Imran
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Balaji, M. S.
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Gil Saura, Irene
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Grewal, Dhruv
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Gustafsson, Anders
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Herrmann, Andreas
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Lemon, Katherine N.
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Mittal, Vikas
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Rahman, Zillur
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Schramm-Klein, Hanna
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Sesé, F. Javier
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So, Kevin Kam Fung
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Swoboda, Bernhard
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Wangenheim, Florian von
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Wong, IpKin Anthony
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Das, Gopal
14
Foscht, Thomas
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Khare, Arpita
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Quach, Sara
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Bilgihan, Anil
13
Evanschitzky, Heiner
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Sreejesh, S.
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Friedrich-Schiller-Universität Jena
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
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European Marketing Academy
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
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MultiPart Garantie AG
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MultiPart Garantie AG <Ringsheim>
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National Bureau of Economic Research
1
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Journal of retailing and consumer services
460
Journal of business research : JBR
362
International journal of hospitality management
164
The journal of services marketing
118
The journal of product & brand management
97
The journal of brand management : an international journal
86
Journal of the Academy of Marketing Science
76
Psychology & marketing
76
Cogent business & management
75
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
70
Journal of strategic marketing
70
International journal of contemporary hospitality management
69
Journal of travel and tourism marketing
69
Journal of retailing
66
The service industries journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of service management
56
The international review of retail, distribution and consumer research
54
Journal of marketing
53
Marketing intelligence & planning
53
European journal of marketing : EJM
50
Journal of service research : JSR
50
Services marketing quarterly
50
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Tourism management : research, policies, practice
47
International journal of internet marketing and advertising : IJIMA
46
SpringerLink / Bücher
45
The international journal of bank marketing : IJBM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
International journal of electronic customer relationship management : IJECRM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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Source
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ECONIS (ZBW)
9,114
OLC EcoSci
6
EconStor
5
USB Cologne (EcoSocSci)
1
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1
An adaptive nonlinear approach for estimation for consumer satisfaction and loyalty in mobile phone sector of
India
Rahul, T.
;
Majhi, Ritanjali
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 570-580
Persistent link: https://www.econbiz.de/10010388524
Saved in:
2
Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar
;
Ganesh, Srikanth
;
Rahul, T.
;
Mann, …
- In:
International journal of business information systems : …
16
(
2014
)
3
,
pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
Saved in:
3
Who should handle retail? : vertical contracts, customer service, and social welfare in a Chinese mobile phone market
Li, Jia
;
Moul, Charles C.
- In:
International journal of industrial organization
39
(
2015
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011486175
Saved in:
4
Consumer complaint behaviour in telecommunications : the case of mobile phone users in Spain
Garín-Muñoz, Teresa
;
Pérez Amaral, Teodosio
;
Gijón, …
- In:
Telecommunications policy : the international journal …
40
(
2016
)
8
,
pp. 804-820
Persistent link: https://www.econbiz.de/10011621585
Saved in:
5
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
6
Mobile phone customer retention strategies and Chinese e-commerce
Peng, Jianping
;
Quan, Jing
;
Zhang, Shaoling
- In:
Electronic commerce research and applications
12
(
2013
)
5
,
pp. 321-327
Persistent link: https://www.econbiz.de/10010505472
Saved in:
7
Determinants of customer switching towards mobile number portability
Chadha, Suresh K.
;
Bhandari, Namita
- In:
Paradigm : the journal of Institute of Management Technology
18
(
2014
)
2
,
pp. 199-219
Persistent link: https://www.econbiz.de/10011760600
Saved in:
8
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
9
Preventing customer churn in the mobile telecommunication industry : is mobile money usage the missing link?
Yeboah-Asiamah, Eric
;
Narteh, Bedman
;
Mahmoud, Mahmoud …
- In:
Journal of African business
19
(
2018
)
2
,
pp. 174-194
Persistent link: https://www.econbiz.de/10011930384
Saved in:
10
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
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