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Creative consumers : awareness, attitude and action
Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
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Game on : engaging customers and employees through gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
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But you promised! : managing consumers’ psychological contracts
Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
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Nomen est omen : formalizing customer labeling theory
Plangger, Kirk; Kietzmann, Jan H.; Pitt, Leyland F.; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 193-204
Persistent link: https://www.econbiz.de/10010233420
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Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 53 (2010) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
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Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan; Berthon, Pierre R.; Rabinovich, Tamara - In: Business horizons 60 (2017) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
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Elements of a talent strategy for effective relationship building : a study among bank sales and service providers
Vella, Josepha; Caruana, Albert; Pitt, Leyland F. - In: Journal of financial services marketing : JFSM 19 (2014) 2, pp. 118-131
Persistent link: https://www.econbiz.de/10010497774
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Personal acquaintances and salespeople in financial services : differences between customers and friends
Bäckström, Lars; Pitt, Leyland F.; Campbell, Colin; … - In: Journal of financial services marketing : JFSM 14 (2009/10) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10003903410
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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
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The effect of behavioural activation and inhibition on CRM adoption
Vella, Joseph; Caruana, Albert; Pitt, Leyland F. - In: The international journal of bank marketing : IJBM 30 (2012) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10009510582