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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Electronic Commerce
23,538
E-commerce
20,859
Theorie
19,498
Theory
19,258
Preismanagement
18,941
Pricing strategy
18,853
Einzelhandel
17,627
Retail trade
14,723
Online-Marketing
12,888
Internet marketing
12,666
Relationship marketing
11,136
Online-Handel
11,038
Online retailing
10,979
Social Web
9,645
Social web
9,637
Deutschland
8,743
USA
8,545
Markenführung
8,439
Brand management
8,426
United States
8,162
Germany
7,532
Markenimage
6,923
Brand image
6,888
Internet
6,869
Kundenzufriedenheit
6,233
Customer satisfaction
6,229
Dienstleistungsqualität
5,167
Service quality
5,161
Viral marketing
4,781
Virales Marketing
4,771
Werbewirkung
4,673
Advertising effects
4,624
Markenartikel
4,604
Brand
4,593
Werbung
4,341
Advertising
4,262
Marketingmanagement
4,198
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1,696
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8,912
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2,240
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8
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Graue Literatur
297
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206
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Collection of articles of several authors
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Sammelwerk
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Konferenzbeitrag
86
Case study
69
Fallstudie
69
Ratgeber
46
Guidebook
42
Lehrbuch
28
Bibliografie enthalten
25
Bibliography included
25
Konferenzschrift
24
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Handbuch
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19
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French
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Dutch
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Han, Heesup
40
Hollebeek, Linda D.
36
Verhoef, Peter C.
33
Kumar, V.
31
Mattila, Anna S.
29
Huber, Frank
27
Loureiro, Sandra Maria Correia
26
Gil Saura, Irene
25
Grewal, Dhruv
21
Bang, Nguyen
20
Klaus, Philipp
20
Quach, Sara
20
Piller, Frank T.
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Thaichon, Park
19
Herrmann, Andreas
18
Ahn, Jiseon
17
Harrigan, Paul
17
Khan, Imran
17
Schumann, Jan Hendrik
17
Swoboda, Bernhard
17
Usman, Osly
17
Bauer, Hans H.
16
Bijmolt, Tammo H. A.
16
Karjaluoto, Heikki
16
Lemon, Katherine N.
16
Mittal, Vikas
16
Neslin, Scott A.
16
Schramm-Klein, Hanna
16
So, Kevin Kam Fung
16
Tanford, Sarah
16
Wangenheim, Florian von
16
Balaji, M. S.
15
Bruhn, Manfred
15
Evanschitzky, Heiner
15
Foscht, Thomas
15
Malthouse, Edward C.
15
Reinartz, Werner J.
15
Sesé, F. Javier
15
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Springer Fachmedien Wiesbaden
12
IGI Global
9
American Marketing Association
8
Information Resources Management Association
4
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Kompetenzschwerpunkt E-Business
2
Springer-Verlag GmbH
2
Technische Universität Dresden
2
Wiley-VCH
2
marketing-Börse GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bertelsmann Stiftung
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Customs Co-operation Council
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Galileo Press
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Journal of retailing and consumer services
509
Journal of business research : JBR
402
International journal of hospitality management
177
The journal of services marketing
131
The journal of product & brand management
104
Industrial marketing management : the international journal for industrial and high-tech firms
101
Journal of the Academy of Marketing Science
88
The journal of brand management : an international journal
86
Journal of retailing
83
Journal of hospitality marketing & management
81
The service industries journal
81
Journal of strategic marketing
79
Psychology & marketing
79
Cogent business & management
78
Asia Pacific journal of marketing and logistics
77
SpringerLink / Bücher
77
International journal of contemporary hospitality management
76
Journal of travel and tourism marketing
73
International journal of electronic customer relationship management : IJECRM
67
The international review of retail, distribution and consumer research
65
Marketing intelligence & planning
64
International journal of retail & distribution management
63
Journal of marketing
62
International journal of internet marketing and advertising : IJIMA
60
Journal of service management
60
Journal of service research : JSR
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Services marketing quarterly
56
Tourism management : research, policies, practice
54
European journal of marketing : EJM
53
International journal of electronic marketing and retailing : IJEMR
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
International journal of retail and distribution management
46
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
46
Service business
46
The journal of business & industrial marketing
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
The international journal of bank marketing : IJBM
42
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Source
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ECONIS (ZBW)
11,133
EconStor
13
OLC EcoSci
7
USB Cologne (EcoSocSci)
7
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1
Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
Saved in:
2
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
3
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
4
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
5
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
6
How e-tailing attributes affect perceived quality : the potential impact of customer demographics and online behaviors
Tamimi, Nabil
;
Sebastianelli, Rose
- In:
The TQM journal : the international review of …
28
(
2016
)
4
,
pp. 547-560
Persistent link: https://www.econbiz.de/10011584532
Saved in:
7
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
8
Do you respond sincerely? : how sellers' responses to online reviews affect customer relationship and repurchase intention
Li, Xiaofei
;
Ma, Baolong
;
Bai, Rubing
- In:
Frontiers of business research in China : selected …
14
(
2020
)
3
,
pp. 370-382
Persistent link: https://www.econbiz.de/10012427133
Saved in:
9
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
10
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
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